#USA #Philadelphia #dbt Labs #Partner Program #AI-Ready Data

dbt Labs Launches a New Global Partner Ecosystem Program

dbt Labs, recognized as a leader in ensuring standards for AI-ready structured data, unveiled its newly designed global partner ecosystem program aimed at driving strategic growth. The program introduces distinct partner tiers, aligns go-to-market strategies, and significantly increases investment in partner enablement. The overarching goal is to foster predictable, scalable growth within the dbt Labs partner network while enhancing value delivery to enterprise clients.

Key Features of the New Partner Program

The latest initiative comes at a time when dbt Labs and its partner network are witnessing substantial momentum. The company recently passed the significant milestone of $100 million in Annual Recurring Revenue (ARR), coinciding with a growing demand for seamless access to dbt’s tools across various cloud service providers. Notably, marketplace transactions have come to experience an impressive year-over-year growth of over 190%, with applications for the partner portal soaring by more than 300% compared to historical averages. This surge of interest in joining the program has been invigorated by the debut of dbt Fusion engine and the product opportunities it presents.

Structured Partner Tiers

The newly launched program features a well-defined global structure facilitating effective partner engagement. Partners will now fall into three distinct categories: Visionary, Advanced, and Registered. This tiered approach is designed for both Consulting Services and Technology partners, streamlining collaboration while affording predictability and clarity regarding engagement terms with dbt Labs.

Significant Investment in Partner Capability

To ascribe to the program's foundational pillars, dbt Labs is committed to making increased investments in partner capabilities. Visionary and Advanced partners will benefit from expansive co-marketing initiatives, co-sell funding, and structured collaboration opportunities in their go-to-market approaches. These enhancements aim to drive quicker time-to-value while delivering significant outcomes to end customers.

Focus on Customer Success

At the core of the program is a customer-centric approach, providing partners with improved resources and tools. Enhanced onboarding processes, opportunity registration mechanisms, and expanded technical enablement resources promise to hasten the value delivery cycle, allowing partners to achieve quicker results for mutual customers.

The Launch and Its Strategic Impact

This innovative partner program is officially operational, with comprehensive transition plans and onboarding resources ready for both existing and prospective partners. dbt Labs remains dedicated to nurturing its broader partner ecosystem and is prioritizing its strategic alliances, as exemplified by recent collaborations with Amazon Web Services (AWS) and Snowflake.

Collaboration with AWS

In pursuit of a robust partner strategy, dbt Labs has inked a strategic collaboration agreement with Amazon Web Services to further enhance product integrations and amplify joint market efforts. The deal widens dbt Labs’ accessibility across numerous AWS services, including Amazon Redshift and Amazon SageMaker Lakehouse, while enhancing access for enterprise clients through the AWS Marketplace.

Snowflake and dbt Fusion Engine

In a notable development at the Snowflake Summit 2025, Snowflake introduced Snowflake dbt Projects, which will be powered by the cutting-edge dbt Fusion engine. This syncing of technology will empower users to run dbt-native workflows directly on the Snowflake platform, reinforcing the technical collaboration between key players in the modern data landscape. Chris Child from Snowflake expressed enthusiasm about providing joint customers with the capabilities brought forth by the Fusion engine.

Such an announcement further strengthens the long-standing relationship between dbt Labs and Snowflake, with the latter recently recognizing dbt Labs as its 2025 Monetization Data Cloud Product Partner of the Year. This marks dbt Labs' third consecutive annual acknowledgment as a top partner, illustrating the strategic alignment shared between the two companies.

In conclusion, the launch of the dbt Labs global partner ecosystem program represents a significant move towards strengthening strategic partnerships and ensuring that enterprise customers receive quicker and enhanced value through collaborative efforts. By providing an organized framework, dbt Labs is paving the way for a more impactful, future-ready partner network in the data analytics landscape.

For more insights into the dbt Labs global partner program, visit getdbt.com/partners.

About dbt Labs

Since its inception in 2016, dbt Labs has dedicated itself to empowering data practitioners by fostering organizational knowledge creation and dissemination. It stands as the benchmark for AI-ready structured data, optimized through the dbt Fusion engine, enabling organizations to manage analytics effectively amidst the AI era. With over 60,000 data teams globally employing dbt, including major players like Siemens and Roche, the platform continues to redefine analytics.
Learn more at getdbt.com and engage with dbt Labs on LinkedIn, X, Instagram, and YouTube.