#Japan #Tokyo #decision-making #Amana #Michio Akita

Seminar Announcement: Creating Wonderful Compromises in Decision Making

Date & Time: March 25, 2026, 5:00 PM - 6:30 PM
Location: Amana Tennoz Office
Capacity: 50 participants (lottery if oversubscribed)
Fee: Free
Registration Link: Register Here
Contact: TEL 03-3740-4011, Email: [email protected]

Amana Co., Ltd., renowned for its creative approaches to communication transformation, is excited to announce a unique seminar titled “Creating Wonderful Compromises in Decision Making: Learning from Michio Akita's 'Design of Mood'” as part of the Great RIVER presents Reframe Studio Series.

This seminar will feature guest speaker Michio Akita, a prominent product designer known for his work under stringent constraints. He has been instrumental in the development of various products, including LED traffic signals and charging machines for transit cards. Akita’s philosophy revolves around making clear decisions on what to keep and what to discard, fostering refined judgment amidst ambiguity.

The seminar underscores the principle that struggling with choices may indicate you are not even at the starting point of effective decision-making. Factors like cost, quality, speed, risk, and internal consensus can become overwhelming, leading to indecisiveness and prolonged meetings. The key to transforming your organization’s decision-making lies in clarifying what's essential versus what can be omitted.

Discussion Focus:
Following Michio Akita's presentation, Masahiro Tomatsu, head of the Marketing Division at NTT Docomo Business, will moderate a deep dive into how Akita's reductive design thinking can be applied to business decisions. Participants will explore actionable strategies for enhancing decision-making clarity within their organizations, particularly under challenging conditions.

About Reframe Studio

Reframe Studio serves as a collaborative space where practitioners from diverse fields converge around a shared inquiry. By reframing current situations, participants are encouraged to cultivate innovative ideas that may spark new actions and pathways forward.

Who Should Attend

This seminar is particularly beneficial for individuals tasked with making decisions within departments or projects. If you feel the foundational reasons for decisions are not shared within your organization and are overly individualized, or if you seek a clearer framework for making decisions amid many constraints, this seminar is for you.

About Michio Akita:
Born in Osaka in 1953, Akita specializes in crafting designs that are ubiquitous yet often unrecognized. He graduated from Aichi Prefectural University of Fine Arts and has an extensive background in product design, including stints at Kenwood and Sony before becoming a freelance designer. His accolades include numerous prestigious awards, reflecting his influence and innovation in the design world.

About Amana Co., Ltd.:
Founded in 1979, Amana has evolved from an advertising photography production company into one of Japan's largest multimedia production firms. The company excels in creating visual communication strategies that resonate with audiences through a rich blend of creativity and technology. Moreover, Amana applies its comprehensive resources to assist clients in optimizing their communication initiatives and driving digital transformation.

For anyone involved in decision-making processes in organizations, this seminar promises to be an enlightening experience that could redefine the approach to effective decision-making. Join us to unlock new insights and methodologies that empower organizations to navigate complexities with confidence.