Accelerating TikTok Shop Marketing with a Creator Network of Over 540 Million Followers

Brangista Inc., based in Shibuya, Tokyo, has made strategic moves to enhance its TikTok Shop operations by entering a capital and business alliance with TORIHADA, an influencer marketing company. This collaboration aims to leverage TORIHADA's extensive network of creators, which boasts a total follower count exceeding 540 million. By combining resources, the two companies seek to amplify their marketing initiatives within the rapidly growing TikTok Shop platform.

The Rise of TikTok Shop

Launched in Japan in June 2025, TikTok Shop is projected to reach a total distribution value of around 50 billion yen ($500 million) by 2026. This platform's explosive growth hinges on the influence of popular creators, whose reach and engagement capabilities are essential for driving sales. Brangista is keen to tap into TORIHADA's established presence in this area, enabling their subsidiary, Brangista Solutions, to offer enhanced support in creator casting and matching through its service, “Support PRO for TikTok Shop.”

TORIHADA: A Leader in Video Marketing

With a focus on TikTok and video content marketing, TORIHADA is home to over 9,000 creators and influencers. Their subsidiary, PPP STUDIO, is recognized as one of Japan's largest vertical video creator agencies, boasting a collective follower count of 540 million—ranking among the top nationally. This vast network enables Brangista's clients to select the most suitable creators for their products and delegate video production and distribution tasks effectively, resulting in a streamlined marketing process.

Designing Sellable PR Videos

- Wider Recognition: Collaborating with creators who have substantial followings expands brand visibility.
- Engaging Content: Producing video content that resonates with users delivers entertainment value and emotional connection.
- Diverse Strategies: Utilizing various approaches to reach new target audiences effectively.

This partnership enhances opportunities for product sellers by increasing touchpoints with potential customers who are otherwise hard to reach, ultimately contributing to maximized sales.

Future Collaboration Opportunities

Brangista and TORIHADA plan to explore joint service development and promotional strategies. This collaborative approach aims to further strengthen their combined efforts in the competitive TikTok marketing arena, pushing the boundaries of what's possible in influencer-led sales campaigns.

Certified TikTok Shop Official Partner

The “Support PRO for TikTok Shop” service is tailored for corporate clients. It leverages over 20 years of experience in e-commerce operations to facilitate sales growth on TikTok Shop. Each participating business is assigned a dedicated director who implements personalized strategies based on individual challenges. This comprehensive service covers everything from TikTok account setup to strategic planning and operational analysis, including optimal creator casting and distribution support.

Conclusion

As the TikTok Shop continues to evolve, Brangista is well-positioned to capitalize on its strategic partnership with TORIHADA. With access to a vast network of creators and their expertise in video marketing, they aim to redefine how brands engage with consumers on this burgeoning platform. More information is available on Brangista's official website.