Huawei Unveils Insights into China's Dominance in Tourism at FITUR 2025

At the global tourism fair FITUR 2025 in Madrid, Huawei revealed critical information about Chinese tourists and their substantial spending habits. According to their data, Chinese travelers spend nearly double compared to the average international tourist, pointing to China's growing influence in the global travel industry. This year’s event attracted tourism professionals and stakeholders from around the world to discuss performance, sustainability, innovation, and economic impact.

The Role of Petal Ads in Bridging Markets

Huawei’s advertising platform, Petal Ads, has been pivotal in connecting leading Spanish travel entities with Chinese representatives. During the event, Huawei organized high-level discussions aimed at enhancing economic and cultural collaborations between the two regions. Dr. Jaime Gonzalo, VP of Huawei Mobile Services Europe, emphasized that navigating the Chinese market is now essential for global tourism sectors, advocating for tailored services that cater to the unique preferences of modern Chinese tourists.

Significance of Chinese Tourists in Global Spending

China stands out as one of the world's largest outbound travel markets, providing a critical revenue stream for various sectors, including retail and entertainment. Investment in technology will further enhance China's presence in this sector, with projections of 1 billion euros allocated for 5G technology by 2025, quadruple the investment levels seen in Europe. Numerous innovative platforms and tools will keep evolving to meet the expectations of discerning Chinese travelers.

Promoting Sustainability and Connectivity

At the event, Vice President Carmen González Gens presented Huawei's vision for sustainable tourism built on five critical pillars: environmental sustainability, connectivity, digital transformation, inclusive tourism, and off-season travel. Highlighting the imperative role technology plays, she explained how it enhances the travel experience, especially for Chinese tourists, by mitigating inconveniences and modernizing information access. Furthermore, González emphasized the push towards off-season travel, resonating with the increased interest among Chinese travelers in exploring local and less-known experiences.

Visitor Satisfaction Insights

Julio López Astor from TourSpain unveiled important findings from the international visitor satisfaction survey conducted in 2024. Most Chinese tourists reported high satisfaction levels during their travels, particularly valuing leisure activities over the overall travel experience. Notably, they praised the scenic beauty and green spaces found within cities. However, some areas, including safety, tranquility, and language barriers in Spain, remained points of concern. Astor noted these insights could help shape industry strategies to enhance leisure offerings, strengthen sustainability efforts, and improve safety standards.

The Transformational Impact of Petal Ads

Huawei's Petal Ads platform has significantly transformed the Spanish tourism landscape through advanced audience segmentation and broader outreach capabilities. By leveraging AI-supported technology and first-party data, brands can craft targeted campaigns that effectively engage high-value Chinese travelers, optimize performance in real time, and boost return on investment. With over 360,000 publishers in their network, the Petal Ads platform connects advertisers to a global audience of over 730 million potential customers.

In conclusion, as the tourism industry grapples with evolving traveler needs, Huawei’s role through Petal Ads may set the stage for a new era in tourism marketing and engagement, specifically focusing on the lucrative Chinese market. With ongoing developments in technology and digital strategies, meeting the expectations of modern tourists will be paramount to success in this competitive industry.