Shaklee Enhances Wellness Product Line Through Modere Acquisition

Shaklee Strengthens Its Wellness Portfolio with Modere Acquisition

In a significant move to enhance its product offerings, Shaklee Corporation, a longstanding leader in the nutrition supplement industry, has made headlines with its acquisition of nearly all operations of Modere. This strategic acquisition is set to amplify Shaklee's commitment to health and wellness by integrating Modere's popular product lines, including Liquid BioCell® Collagen and Trim, into its extensive wellness portfolio.

The deal, announced on May 23, 2025, includes all rights to Modere's trademarks, patents, and unique formulas. Shaklee will also take over all manufacturing and testing equipment located in Modere's North American facilities, ensuring that all related inventory, such as Liquid BioCell®, Trim, Burn, Sculpt, and Curb, is readily available to consumers.

Roger Barnett, the Chairman and CEO of Shaklee, expressed enthusiasm about the acquisition, stating, "We are thrilled to make the Liquid BioCell® Collagen and Trim products available alongside our esteemed range of Shaklee products. This acquisition also allows us to support the former Modere Social Marketers as they continue to share their dedication to healthy living with their communities."

Shaklee's strategic expansion into Modere's product lines underscores the company's pioneering role in wellness. Founded over a century ago by Dr. Shaklee, who created the first multivitamin in the U.S., Shaklee has continually prioritized sustainability, being the first company to offset all its carbon emissions. This commitment has earned it a robust customer base across North America and Asia, with over 2 million ambassadors promoting its products.

With scientifically backed products endorsed by more than 110 clinical studies, Shaklee aims to empower consumers to live healthier lives. The transition of Modere's products to the Shaklee brand marks a promising new chapter, allowing existing and new customers to access trusted wellness solutions under the Shaklee umbrella.

Starting May 28, 2025, consumers can purchase the enhanced lineup of products through Shaklee's extensive network of ambassadors and on their official website, Shaklee.com. The addition of Liquid BioCell® Collagen and Trim to Shaklee's offerings is expected to boost sales and customer loyalty, further solidifying Shaklee's position as a premier provider of nutritional supplements.

The move signals a bold step towards creating a comprehensive wellness ecosystem that not only encompasses innovative products but also fosters a community focused on healthier living. Shaklee's acquisition of Modere is not merely a business transaction; it's an affirmation of its mission to provide credible and effective wellness solutions to enhance the lives of its customers.

In summary, Shaklee's acquisition of Modere represents a significant milestone in the evolution of the wellness supplement industry. By combining two reputable brands under one roof, Shaklee is poised to deliver exceptional value to its customers while reinforcing its commitment to health, wellness, and sustainability for generations to come.