#Japan #Ltd. #Chiyoda #Hatachi Furisode #PicInSite #Intersect Co.

Transforming Kimono Rental with AI

Intersect Communications Co., Ltd., based in Chiyoda, Tokyo, has implemented an innovative AI image search tool, PicInSite, at their Hatachi Furisode-kan Az rental shop. This establishment specializes in formal wear rentals like furisode, graduation hakama, and men’s hakama, making it a popular choice among those preparing for important ceremonies.

The Challenge of Choice

Hatachi Furisode-kan Az boasts a stunning selection of over 20,000 costumes, appealing to a diverse clientele. However, this vast array presents its own challenges; traditional search methods based on product names and categories often leave customers feeling overwhelmed. Many clients struggle to express their desired look verbally, especially when searching for unique kimono designs with complex patterns and colors.

In an effort to mitigate these difficulties, the shop adopted PicInSite, a groundbreaking AI image search engine. With this tool, customers can upload reference images or screenshots to find costumes that match their envisioned style.

Results Post-Implementation

The results since the launch of PicInSite in August 2026 have been remarkable. The average number of gallery views per user surged by 23.8%, while the time spent engaging with the content increased by 39.0%. Moreover, the overall conversion rates—measuring actions such as store reservations and costume requests—experienced a 27.8% uptick. These statistics indicate the tool’s effectiveness in enhancing user experience, as confirmed by Google Analytics data, which measured average performance six months prior to the implementation.

Seamless Search Experience

Customers can navigate the costume selection process via a straightforward three-step flow:
1. Click on “Search by Image.”
2. Upload a photo, image, or screenshot representing the desired style.
3. Receive tailored search results based on the AI’s analysis.

Takahiro Uehara, a representative from Ono Photography, expresses his enthusiasm for the tool: _“Initially, we were concerned about how well the AI could recognize the intricate patterns and colors unique to kimono. However, the results were impressive. We were able to display costumes closely matching users’ expectations, enhancing our image search capabilities. In the future, we aim to create an environment where customers can seamlessly find suitable outfits online and try them on at nearby stores.”_

About Hatachi Furisode-kan Az

The Hatachi Furisode-kan Az is not just a rental service; it offers a complete package for special days, including photography and beauty services that celebrate the unique character of each customer. For more details, visit their official website.

Understanding PicInSite

PicInSite is an AI-based search solution developed to enhance the user experience on e-commerce sites. This service aids in the smooth integration of image and similar product search functions to optimize how customers interact with online shops. For further insights, visit the PicInSite site.

Company Overview

Founded in November 2000, Intersect Communications Co., Ltd. operates across multiple domains in Japan and is also active in China and Taiwan markets. Their wide range of services includes overseas promotion through tourism digital transformation, cross-border e-commerce, and various technological solutions designed to improve business processes and customer engagement. For more information, please check their website.

For inquiries regarding the implementation of PicInSite, please contact:
Intersect Communications Co., Ltd.
Service Desk (PicInSite)
Phone: 03-3233-3525 (Office hours: 9:00 AM - 6:00 PM, excluding weekends)
Email: [email protected]
Website: Intersect Communications.