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Globant Revolutionizes Formula 1 with New Team Content Delivery System

In an exciting development for the world of motorsport, Globant has officially introduced its cutting-edge Team Content Delivery System for the 2025 Formula 1® season. The launch was showcased during the high-stakes Formula 1 Louis Vuitton Australian Grand Prix held recently in Melbourne. As a digitally native company, Globant focuses on transforming businesses through innovative technology, and this initiative is an impressive example of how technology can enhance competitive sports.

The Team Content Delivery System is designed to empower race teams by providing them with real-time data analysis and video feedback, enabling engineers and team principals to make informed decisions during pivotal race moments. The system integrates more than 30 video channels with synchronized data, allowing users to replay events and share insights immediately, thus improving team strategy and performance.

“This marks a solid footstep in our partnership with Formula 1 and showcases how innovation can create value and improve solutions in the most technologically advanced sport in the world,” said Diego Tártara, Chief Technology Officer at Globant. He adds that the new system is a significant leap in how race teams can utilize technology to enhance their performance on the track.

Enhanced Features

The Team Content Delivery System boasts enhanced usability, focusing on responsiveness and the rapid processing of information. Key features include:

• - On-premises video ingestion and cloud delivery pipelines
• - Live-to-VOD storage for immediate access to race footage
• - A completely revamped user interface aimed at making navigation easier for users
• - Multiple synchronized video pipelines that offer comprehensive views of track events

Furthermore, feedback from the previous versions of the system has led to notable improvements in speed. In fact, response times are expected to reduce from 9 seconds previously to under 5 seconds for live connections at the track, and to about 6 seconds for users accessing the system over the internet.

This significant reduction in latency means that teams can act more swiftly and with greater confidence in their decisions, which can ultimately influence not only race outcomes but championship titles as well.

Driving the Future of Racing

Chris Roberts, Director of IT at Formula 1, stated, “Since becoming an Official Partner of Formula 1, Globant has embraced the opportunity to enhance our digital capabilities. The Team Content Delivery System will evolve the way teams consume and process crucial trackside data, supporting them in making faster and more informed decisions when they need it most.”

As the 2025 season unfolds, Formula 1® is determined to leverage this advanced technology to deepen connections with fans and craft unforgettable experiences. The new collaboration with Globant not only marks a milestone in their partnership but also highlights the seamless intersection of technology and sports.

About Globant

Globant is recognized not just as a technology leader but as a culture transformer, with over 31,200 employees across 35 countries. Their dedication to innovation positions them at the forefront of global IT solutions, serving high-profile clients like Google and Electronic Arts. Globant's commitment to delivering high-quality, technologically advanced products is further demonstrated by its accolades as a leader in AI Services and Media Consultation.

In conclusion, the integration of the Team Content Delivery System in Formula 1 not only enhances the technical capabilities of race teams but also signifies a shift towards a more responsive and data-driven approach to motorsport. As the world watches, it will be fascinating to see how this innovative technology plays a role in shaping the future of racing.