ABE KOGYO Marks 80 Years with New CI and Logo to Expand Globally

ABE KOGYO Celebrates 80 Years of Innovation

In a significant milestone, ABE KOGYO Co., Ltd., based in Shinjuku, Tokyo, has proudly unveiled its new corporate identity (CI) as it commemorates its 80th anniversary. The company, headed by President Kiyotaka Abe, aims to articulate its corporate philosophy more clearly and challenge the global market.

Logo Redesign

The rebranding retains the foundation laid by the iconic "A" logo introduced in 2015 while simplifying the company name from "ABE KOGYO" to just "ABE." This change reflects a commitment to a more straightforward identity. The new typography is inspired by the structure of wood-framed doors, symbolizing a deep care for homes, environmental consciousness, and approachability. Through this new logo, ABE expresses its gratitude for the past 80 years and its ambition to become a centennial company known worldwide.

Introducing ABE Gradient Blue

As part of its rebranding strategy, ABE KOGYO has also launched a unique corporate color, termed "ABE Gradient Blue." This color is not merely a visual identity but represents the company’s expertise in woodworking that has evolved through countless practices. The deep, rich hues are reminiscent of the vast ocean (Deep Sea), symbolizing the profound knowledge and technical innovation that ABE brings to the table. The lighter shades evoke an infinite sky, symbolizing limitless possibilities. ABE aspires to deliver genuine products from Japan to the global market, representing both depth and expansiveness.

A Legacy of Excellence

Since its establishment in 1945, ABE KOGYO has steadfastly built its legacy as a creative wooden product manufacturer. With a firm commitment to quality, the company has continually engaged in the planning, development, and production of various products suitable for diverse applications. Its services span the entire journey—from production and delivery to installation and maintenance, all under one roof.

Looking ahead, ABE is dedicated to leveraging the unique characteristics and advantages of wood to produce high-quality, functional wooden doors, fittings, and furniture. The company remains committed to delivering authentic products both in Japan and abroad, ensuring that its offerings reflect ABE's unwavering dedication to superior craftsmanship.

Conclusion

As it marks this significant anniversary, ABE KOGYO's new CI is not just a rebranding; it signals a renewed focus on innovation and global outreach. With the new branding rollout, the company is poised for the next chapter in its storied history, embracing the challenges and opportunities that lie ahead on the international stage.