#Brussels #Belgium #Stellar Tech #Creatorz #Join

Stellar Tech's Major Acquisition of Join: Shaping the Future of Creator Marketplaces in Benelux

In a significant move that could reshape the creator economy in the Benelux region, Stellar Tech, a prominent player in influencer marketing technology, has officially acquired Join, the leading creator platform from the Netherlands. This acquisition, which marks the third major consolidation effort for Stellar Tech following its purchases of Influo and IROIN earlier in 2024 and 2025 respectively, signifies a bold step towards establishing a preeminent creator marketplace.

A New Powerhouse in Creator Marketing

Join's integration with Stellar Tech's existing platform, Creatorz, is set to create an unparalleled marketplace tailored to connect brands with content creators effectively. With its eyes set on dominating the European market, Stellar Tech aims to amalgamate unmatched local expertise with cutting-edge technology, paving the way for superior marketing solutions across the region.

Cathy Pill, CEO and Co-founder of Stellar Tech, highlighted the significance of this merger, stating, "The creator economy is evolving rapidly. With Join and Creatorz coming together, we are setting the standard for what a marketplace for micro UGC (user-generated content) creators should look like in the Benelux. This isn't merely about growth—it's about defining the future where collaborations are not only diverse but more accessible."

Leveraging Innovation and Expertise

Joins's offerings are positioned to enhance the overall capabilities of Stellar Tech’s platform. The merger capitalizes on Join's innovative technology, recognized for its strength in scaling and facilitating seamless brand-creator relations. With thousands of established partnerships featuring top brands and vetted creators in the Netherlands, the combined efforts of Join and Creatorz will create an expansive network—unifying tens of thousands of creators across the region, thus amplifying access for brands.

The unique proposition brought forth by this acquisition allows brands to tap into a powerful platform, equipped with advanced technology, to meet the ever-growing demands for rapid and flexible collaborations in the creator economy. The integration promises significant improvements in how brands perceive and execute influencer marketing campaigns, offering real-time access to a more diverse creator pool.

The New Leadership Structure

A critical part of this merger is the infusion of leadership from Join into the Creatorz initiative. Paolo Martorino, the former CEO and co-founder of Join, has assumed the role of Managing Director at Creatorz, while Edwin Knip, Joint’s former CTO, becomes the Tech and Product Lead. Their leadership is expected to synergize the brand's ambitions with the technological prowess required to navigate the evolving marketplace.

Martorino expressed excitement about the new chapter, asserting, "We established Join to simplify and enhance collaborations between brands and creators. By merging with Creatorz, we are poised to extend our reach to a larger audience and redefine the landscape of the creator economy—from influencers to UGC specialists. Together, we aim to provide brands with a reliable partner who prioritizes both speed and authenticity in every collaboration."

Looking Forward: The Future of Influencer Marketing

As Stellar Tech positions itself as a leader in the European creator economy, industry observers will be keenly watching how this acquisition unfolds. The merger is emblematic of larger trends, indicating a shift towards consolidated marketplaces that offer more value and diversity for brands and creators alike.

The fusion of Join with Stellar Tech’s platform marks a pivotal moment in the influencer marketing ecosystem, as it not only elevates their technological capabilities but also enhances the overall ecosystem within which brands and creators operate.

With this bold step, Stellar Tech is charting a course for its own future as well as the future of influencer marketing in Europe, ensuring that it remains at the forefront of innovation and partnership opportunities.