Lotte Partners with Ryugasaki City for Oral Health Promotion Agreement

Lotte's Commitment to Oral Health in Ryugasaki City

On April 18, 2025, a significant partnership was established at Ryugasaki City Hall, where Lotte Co., Ltd. signed a cooperation agreement with the Ryugasaki City Dental Association and Ryugasaki City. This collaboration aims to promote oral health in the local community, thereby enhancing the overall quality of life for residents.

The Objective of the Agreement

The main purpose of this collaborative effort is to improve public oral health, which is vital for extending healthy life expectancy. The agreement outlines several key initiatives:

1. Health Promotion Through Oral Care: The three parties aim to enhance health in Ryugasaki City by focusing on oral care. This includes spreading awareness about activities that support both mental and physical health through good oral hygiene.
2. Raising Awareness About Chewing: One of the major goals is to educate citizens about the importance of chewing for their overall health. This is crucial for maintaining sound oral function and overall bodily health.
3. Child Development: The agreement emphasizes the need to nurture and support healthy oral functions in children, which is pivotal for their growth.
4. Preventing Physical Degeneration: By raising awareness and understanding of oral health, proactive measures can be taken to avoid issues that lead to a decline in physical capabilities.
5. Disaster Relief Support: The partnership also highlights a commitment to provide necessary goods to support recovery efforts during disasters, ensuring that the oral health of affected individuals is managed adequately.
6. Additional Supportive Measures: Other necessary activities that will help achieve the goals of this agreement are also included, ensuring a comprehensive approach to health management.

Lotte's Role

Since its foundation in 1948, Lotte has been a beacon in promoting chewing and oral health. Utilizing tools developed from their expertise, such as xylitol chewing gum and other health-oriented products, Lotte aims to contribute meaningfully to Ryugasaki City’s initiatives. Lotte Executive Officer Seiji Takasaki expressed his optimism regarding the partnership, emphasizing the company’s commitment to supporting health initiatives across all ages, from oral care awareness campaigns for adults to dental care education for young children.

Lotte is not just focusing on immediate health initiatives; it also has long-term sustainability goals that align with this partnership. Under the 'Lotte Mirai Challenge 2048', the company has made it a priority to promote health through chewing, while also conducting research to back these initiatives.

Importance of Addressing Oral Frailty

In line with this partnership, Lotte aims to address the growing concern of oral frailty, which refers to the slight decline of oral function that can lead to serious health risks if ignored. Studies indicate that individuals who experience oral frailty are significantly more likely to suffer from broader health issues, including physical decline and an increased risk of needing care or facing mortality within a few years.

Conclusion

This agreement marks a promising step towards promoting oral health in Ryugasaki City, reinforcing the idea that health is fundamentally linked to oral well-being. The collaborative efforts between Lotte, Ryugasaki City, and its Dental Association seek to create a healthier community, ultimately benefiting the residents through enhanced awareness and better health resources. The positive implications for both current and future generations are clear as Lotte continues to leverage its expertise for community health advancement.

For more information on Lotte and its health initiatives, visit Lotte's Official Website.