Speedway Stores Launches 'Fill Up' Campaign, A New Refueling Experience for Customers

Speedway Stores Introduces Its New 'Fill Up' Campaign



7-Eleven, Inc. is proud to unveil its latest advertising initiative designed to promote Speedway® stores: the 'Fill Up' campaign. This innovative campaign emphasizes that refueling isn't merely for vehicles—drivers require their own boost to tackle the day. The initiative aims to transform the experience of stopping at Speedway into a moment of recharging, relaxation, and preparation for the adventures ahead.

A Fresh Take on Convenience



In this age of on-the-go lifestyles, being a driver often means being constantly in motion. The 'Fill Up' campaign recognizes this need and illustrates that consumers can benefit from quick pit stops that offer more than just gasoline. With refreshing Big Gulp® beverages, mouth-watering Big Bite® hot dogs, and a plethora of snacks and meals available, Speedway aims to be the go-to destination for drivers seeking to recharge.

The campaign is built on a simple yet profound concept: just like cars need fuel to operate efficiently, so do the people behind the wheels. This relay of replenishment signifies that it’s not only important to keep the vehicle fueled but also crucial for drivers to have access to refreshments that can keep their energy levels high.

Multi-Channel Marketing Strategy



The 'Fill Up' initiative rolls out through a comprehensive multi-channel approach, catering to diverse consumer behaviors. Television spots, radio advertisements, and digital marketing all play roles in this campaign. Both 30-second and 15-second spots will be aired, making use of streaming platforms, social media advertising, and display ads. Each advertising channel directs customers to subsequent engagement points, ultimately guiding them to visit Speedway stores.

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, stated, “We understand our customers are often on the go—sometimes needing just a brief period to reset. With 'Fill Up', we’re reminding everyone that Speedway is more than merely a petrol stop; it’s a convenient location for customers to recharge before they continue on their journey.”

Special Offers to Celebrate the Launch



As part of the campaign launch festivities, Speedy Rewards® members can celebrate by cooling down with a Big Gulp drink for just a dollar at participating Speedway locations. This limited-time offer extends a warm invitation for customers to discover what the 'Fill Up' experience has in store, available through August 26, 2025.

The number of services offered by Speedway is becoming increasingly expansive. Not only do they focus on delivering quality food options, but their 7-Select™ private brand brings industry-leading packaged products at unbeatable prices. Encomplassing everything from fresh sandwiches and salads to hearty snacks and drinks, Speedway stands ready to serve the multifaceted needs of today’s drivers.

About 7-Eleven and Speedway



Based in Irving, Texas, 7-Eleven, Inc. leads the convenience retailing industry in the U.S. With over 13,000 stores in operation, including its franchised and licensed locations under the Speedway brand, 7-Eleven continues to innovate. They provide an array of fresh food, delightful beverages, and fast conveniences that cater to busy lifestyles. By focusing on customer rewards programs, like 7Rewards® and Speedy Rewards®, the company builds connections with over 100 million members across the nation.

As the 'Fill Up' campaign unfolds, customers can look forward to more than just a refueling stop; they can anticipate a comprehensive roadside respite that empowers them for the journey ahead.

Topics Consumer Products & Retail)

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