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Lemon Seed Marketing's 2026 Conference: A Spotlight on Home Service Marketing

Lemon Seed Marketing, a premier agency focused on branding and marketing for the home service sector, is gearing up for its highly anticipated sixth annual Lemon Seed Conference. Scheduled for January 25-27, 2026, this year's event, themed "At the Movies," promises to provide contractors, marketers, and business leaders with invaluable insights and actionable strategies.

Set to take place at the Pitser Garrison Convention Center in Lufkin, Texas, the conference is unique within the home service industry, being entirely dedicated to marketing. It consists of numerous keynotes, roundtable discussions, and interactive workshops tailored for professionals aiming to enhance their branding and marketing efforts.

Co-owner and lead strategist Crystal Williams emphasizes that while the theme may seem playful and lighthearted, the underlying purpose is serious. "At the Movies is about creating a fun and engaging atmosphere to encourage home service brands to share their stories effectively, capturing the attention of their target audience," she explains. Participants can expect to walk away with concrete examples from successful contractors and the opportunity to connect with a network of peers committed to mutual growth and learning.

Highlights of the 2026 Conference

Among the myriad of events planned, participants can anticipate a diverse slate of discussions, covering not just marketing but also essential topics such as finance, operations, community engagement, and leadership. The schedule includes:

• - Keynote Speakers: Esteemed experts like Danielle Wernert, a learning and development professional specializing in training for the home service industry, and Shanna Hamsmith, a seasoned sales strategist, will deliver keynote presentations throughout the three days.
• - Networking Opportunities: Numerous occasions will allow participants to connect with fellow home service business owners and leaders, fostering a sense of community among attendees.
• - Exciting Social Events: With highlights including a Top Gun Party at a local airport hangar and a Casino Royale-themed dinner, the event offers a balance of fun and professional development.
• - Hands-On Workshops: The agenda includes practical workshops designed to help attendees apply what they've learned directly to their own businesses, ensuring that insights can translate into real-world results.

Expert Insights and Practical Takeaways

The lineup of speakers showcases a blend of industry leaders known for their expertise and innovative approaches. Hamsmith, for example, draws from her experience with renowned companies such as Zillow and DoorDash to teach success strategies for revenue growth. Wernert’s training methodology reflects the increasing need for effective onboarding in a rapidly evolving market.

In addition, TJ O'Connor, president of a leading market research firm in the construction sector, will lend his insights, while Chris Simmons, a creative strategist, will share tips on crafting compelling and cohesive branding strategies.

An Industry-Focused Gathering

Lemon Seed's co-founder, Emily Fleniken, notes that the core goal of the conference is to provide practical guidance and insights that can help home service providers evolve their promotional campaigns. "Our aim is to empower participants to boost their market presence and brand recognition, ultimately driving sustainable growth in this competitive sector,” she remarks.

Registration Details

Registration for the event is now open, welcoming all home service business leaders eager to take their marketing efforts to the next level. Attendees can look forward to a wealth of knowledge, networking, and collaborative opportunities.

For more details or to secure a spot at the Lemon Seed Conference, visit Lemon Seed Marketing's website.

About Lemon Seed Marketing

Founded by industry veterans, Lemon Seed Marketing prides itself on its personalized approach to client service and marketing strategies. The agency's dedicated team collaborates with business owners in the skilled trades, offering tailored solutions to help them grow their brands and reach their target audiences effectively.