#Japan #Tokyo #FamilyMart #GovRice #DiscountMeal

Exciting New Offer from FamilyMart

Starting July 29, 2025, FamilyMart will unveil a limited range of discounted meals that make use of government-preserved rice, which has been certified by the Ministry of Agriculture, Forestry and Fisheries. This initiative features four diverse menu items, including curry, fried rice, and sushi, available at approximately 16,000 stores nationwide (excluding Okinawa), until August 11, 2025.

Special Pricing

One of the highlights of these offerings is the curry, famously crafted with over 30 spices that create a rich and flavorful dish. Priced at 274 yen (including tax), it is 101 yen cheaper than the regular price, making it an enticing option for those seeking affordable yet delicious meals on-the-go.

Menu Highlights

1. Rich and Flavorful Curry
- Price: 274 yen (including tax)
- Release Date: July 29, 2025
- Availability: Nationwide (excluding Okinawa)
- Description: A traditional curry packed with vegetables and seasoned with 30 distinct spices for an exciting taste experience.

2. Egg Fried Rice with Deep Flavor
- Price: 341 yen (including tax)
- Release Date: July 29, 2025
- Availability: Nationwide (excluding Okinawa)
- Description: This dish features a rich broth and lard, creating a sumptuous texture, mixed with eggs and char siu, then perfectly fried for a delectable finish.

3. Inari Sushi (3 pieces)
- Price: 184 yen (including tax)
- Release Date: July 29, 2025
- Availability: Nationwide (excluding Hokkaido and Okinawa)
- Description: This Inari sushi boasts a juicy flavor and a rich dashi made from kombu and bonito, elevating the taste of the vinegared rice wrapped in sweet tofu skin.

4. Sukeroku Sushi
- Price: 389 yen (including tax)
- Release Date: July 29, 2025
- Availability: Nationwide (excluding Hokkaido and Okinawa)
- Description: Featuring three pieces of juicy Inari sushi and four pieces of rolled sushi, this combination promises to bring out the essence of the ingredients, though variations do exist regionally.

Product Availability

These products are not only flavorful but also budget-friendly, set to attract food lovers looking for a quick meal without breaking the bank. However, it should be noted that availability might vary across locations, and some stores may not stock these offerings.

To promote this exciting launch, FamilyMart will feature these meals on the digital signage called FamilyMart Vision in its stores. This campaign showcases not just the meals but also includes reactions from comedian Shinji Mizuta from Yoshimoto Kogyo, who will share his tasting experience.

The advertising period runs from July 29 to August 11, 2025, and viewers can enjoy insights and feedback about these meals right within FamilyMart stores equipped with the digital signage system.

The Vision Ahead

FamilyMart aims to be more than just a convenience store; it seeks to be a cherished local partner that connects with customers as if they were family. This initiative ties in seamlessly with its mission of providing essential convenience and superior service in communities across Japan.

As a reminder, these offers are available in limited quantities and while supplies last, so customers are encouraged to visit their nearest FamilyMart soon!

For more information about the products and the locations of the stores featuring FamilyMart Vision, visit their official site.