#Japan #Tokyo #Branding #Symboling #Crack Inc

Introducing 'Symboling': A Revolution in Corporate Branding

On December 10, Crack Inc., based in Chuo, Tokyo and led by President Jin Ohno, unveiled a significant evolution in its ART branding services. After two years of dedicated efforts in supporting various companies, Crack has redefined its service offerings and rebranded them as 'Symboling'. This new approach emphasizes the importance of visualizing a company's philosophy and unique strengths through artistic expression.

Crack Inc. has spent the past two years utilizing art to enhance corporate branding, helping clients discover and showcase their intrinsic values. Reflecting on the multitude of cases and customer feedback accumulated during this time, the company recognized that its true offering lies in the ability to create distinct symbols that encapsulate a company’s ideals and uniqueness.

What is Symboling?

'Symboling' embodies Crack's proprietary concept that involves language-encoding a company’s philosophy, social value, and uniqueness, and expressing these elements as instantly recognizable symbols. The initial step involves transforming the invisible social values of a company into language through thorough research. Following this, a collaborative effort with globally renowned artists and employees takes place, creating artistic representations through art, music, and apparel.

This unique branding approach provides companies with symbolic representations, making it easier to attract attention from customers, partners, and potential employees, ultimately fostering interest in the business.

Case Study Examples

For practical insights, Crack Inc. has highlighted successful case studies, such as those from Trust Pharmacy and Oshiromasu Corporation, where Symboling has played a pivotal role in elevating brand identity. More examples can be found on their official website, which showcases their extensive portfolio of past projects.

The Need for Symboling

One commonality observed across many organizations is a lack of self-esteem regarding their own brand. When asked to boast about their company, many employees struggle to articulate its strengths confidently. Given that people often join firms because they admire them, fostering a high level of self-recognition among employees is crucial for organizational energy and growth.

Crack's mission aims to eliminate the phenomenon of employees who cannot boast about their company. By employing Symboling to visualize the pre-existing social values of a company, employees start recognizing their organization’s strengths, thereby nurturing a sense of pride and confidence.

The Symboling Process

The path to implementing Symboling unfolds through several key steps:

1. Conducting a Charm Investigation: This initial phase involves a comprehensive investigation to unveil unique strengths and social values that might not be apparent within a company. Both employees and external stakeholders contribute perspectives, resulting in a richer understanding of the company’s appeal.

2. Creating a Language Report: All data gathered is analyzed and summarized into a comprehensive report, consisting of roughly 100 pages, allowing for an objective understanding of the company’s strengths.

3. Reporting Session: This report is shared in a session with employees, allowing them to rediscover their company's societal value and generating pride and attachment to it.

4. Art and Music Creation: Leveraging the insights gathered, artists and employees collaboratively create symbols through various artistic mediums. With a network spanning over 200 artists, the artworks produced are intended to be enduring representations of the company that can be integrated into various merchandise such as business cards, tote bags, and apparel.

The Vision Behind Symboling

As Crack Inc.'s President Jin Ohno articulates, in an era where the younger generation filters information almost instinctively, capturing their attention through visual cues has never been more crucial. Crack Inc. believes that initiating a cultural shift towards intuitive engagement is essential for companies seeking to attract youthful interest.

As Symboling marks its inception, Crack looks forward to studying its impact on organizations through potential collaborative research efforts with universities, exploring how embracing this unique branding strategy can transform workplace dynamics.

About Crack Inc.

Founded by Jin Ohno and headquartered in Chuo, Tokyo, Crack Inc. thrives on challenging conventional norms and facilitating innovative branding initiatives. The firm is committed to not just expressing corporate mission, vision, and values through words, but through means that resonate visually and culturally, such as Symboling.

For inquiries, reach out to:

• - Crack Inc.
• - Phone: 03-6222-9344
• - Email: [email protected]
• - Website: https://www.crack-inc.co.jp

Explore how Crack Inc. is redefining branding, and consider how your company might benefit from embracing the Symboling journey.