Revolutionizing Bath Cleaning with Magiclean
As the colder months approach, a time when many enjoy longer soaks in the bath, Kao has stepped up to make bath cleaning effortless with its innovative "Bas Magiclean Air Jet" series. Their recent web video campaign, launching on December 17, 2025, aims to change the narrative around bath cleaning by introducing a fun, engaging way to demonstrate the product's effectiveness.
The web videos, available on the official Kao Magiclean YouTube channel, focus on the ease of cleaning baths without scrubbing. With just a quick spray of the Air Jet series, which operates in a continuous mist, bath cleaning can be accomplished in just 30 seconds. This user-friendly approach encourages viewers to rethink their cleaning habits and eliminate the strenuous scrubbing routine that many dread.
Featured in the videos are Yutaka Fukushima, a well-known live sales presenter, and announcer Sayuri Ishikawa. The first part of the video, titled "No Scrubbing Here!", emphasizes the delightful experience of using the spray, showcasing its impressive coverage with a unique sound effect resembling a spray mist, "Shuuu~~~~!". This auditory cue, paired with visuals of various characters that Fukushima embodies while performing the cleaning demonstration, illustrates the product's effectiveness in a humorous and relatable manner.
The second part, titled "No Scrubbing Here! Shopping Show," channels the excitement of a live shopping channel. Fukushima and Ishikawa's spirited interactions encourage customers to embrace a more relaxed approach to bath cleaning. They emphasize how easily the Air Jet series works to transform a tedious chore into a swift and gratifying task, just spray and rinse within 30 seconds!
To further engage audiences, a special viewer participation live shopping event titled "No Scrubbing or You’re Out! Let’s Get Excited with Shopping LIVE" will occur on December 22, 2025, at 7 PM. During the live-streamed event, the hosts will again join forces to demonstrate the product and share limited-time coupon codes for use on Amazon. Various missions will challenge them, and any instance of them mimicking scrubbing will result in an abrupt end to the livestream – making it a dynamic and entertaining experience for viewers.
The campaign has generated considerable buzz on social media since its debut, highlighting the innovative nature of the Air Jet series, which offers remarkable cleaning benefits without the hassle of scrubbing. This is crucial for those fatigued after a long day, bringing a much-needed convenience into their cleaning routine.
The Magiclean Air Jet series not only launched in 2021 but has continually improved, with an upgraded version released on April 26, 2025. Its cleaning power has been enhanced, allowing it to tackle both bath surfaces and slippery floors effortlessly. This means customers can enjoy a cleaner experience, leaving more time to relax in a sparkling bath instead of battling grime.
In conclusion, this campaign beautifully frames the Magiclean Air Jet series as an essential companion for busy lives, especially during the colder months when all you want is to unwind after a long day. Why not turn those tiring cleaning days into "No Scrubbing Days" with Magiclean?
For more information, viewers can also visit the official site:
Kao Magiclean.