NESCAFÉ® Introduces the 'Third Half' Campaign to Celebrate Post-Game Coffee Conversations

NESCAFÉ® Promotes Coffee in the 'Third Half'

In an inspiring initiative to celebrate the soccer spirit, NESCAFÉ® has launched a new campaign called "The Third Half" aimed at enhancing the popularity of conversations that occur after a soccer match. Starting this summer, NESCAFÉ® is collaborating with soccer legends Landon Donovan and Luis García to create a unique experience for fans in the U.S. and Mexico.

Every sports fan knows that the excitement doesn't end with the final whistle—it's merely the beginning of what could be termed the "Third Half". According to recent surveys, 83% of soccer fans agree that the discussions following a game become more intense and engaging as the season progresses. To put that insight into practice, NESCAFÉ® has introduced a limited edition NESCAFÉ® Espresso Keg as the centerpiece for this post-game ritual.

The campaign kicks off with the launch of the NESCAFÉ® Espresso Keg, designed to facilitate the completion of a match day experience where coffee takes center stage. The keg will be available for purchase on specified dates—May 15, May 21, and June 11—for $10, tying into Donovan's iconic jersey number. Each keg serves about 20 portions and includes NESCAFÉ® Espresso Concentrate, opening a new avenue for fans to engage and relive key moments together.

Landon Donovan shares his excitement about this collaboration, stating, "From my very first professional soccer season, my mornings have always begun with a cup of NESCAFÉ. Partnering with this campaign truly feels like a full-circle moment for me. I believe deeply that the conversations we have in the Third Half bring fans together to share experiences and discuss every play and decision. The NESCAFÉ® Espresso Keg elevates that connection, keeping the dialogue alive long after the game has ended."

To illustrate the spirit of the Third Half, NESCAFÉ® has created engaging advertising content, including a television commercial that portrays Donovan and García passionately discussing the game while enjoying their coffee. The campaign will be promoted through multiple channels, including digital platforms, television ads, and fan interaction events.

Rob Marsh, NESCAFÉ® Marketing Director, noted, "As the largest coffee brand in the world, it makes perfect sense to join the soccer community where around 73% of fans already incorporate coffee into their game days. Our objective is to capitalize on this shared love of the sport and coffee, especially during those dynamic post-match discussions. We've created this new time, the Third Half, to embody the essence of these moments where fans can comfortably communicate over delicious coffee."

By solidifying itself as an integral part of soccer culture, NESCAFÉ® invites fans to celebrate the sport with coffee. To join the Third Half experience, fans are encouraged to visit nescafe.com/espressokegs to secure their NESCAFÉ® Espresso Keg.

Keep up with NESCAFÉ®'s latest updates and promotional activities by following them on their social media channels or exploring their official website. With enthusiasm and collaboration, NESCAFÉ® is quickly becoming a staple in the casual conversations of soccer fans everywhere.

This campaign not only symbolizes NESCAFÉ®’s commitment to coffee culture but also connects people through shared experiences, optimizing each game day with cherished flavors and lively discussion.

Sources and More Information: For further details, including the survey statistics and the latest news from NESCAFÉ®, please check their official channels and partner reports. The company emphasizes its long-standing history as a leader in the beverage industry, aiming to enhance quality of life through nutritious food and beverage choices.