Nudge Launches the Official Credit Card for Itsuku
Nudge Inc., headquartered in Chiyoda, Tokyo, has announced a partnership with popular drawing video creator Itsuku to launch the official "Itsuku Credit Card" on May 15, 2025. This innovative credit card aims to not only support Itsuku's creative pursuits but also foster closer connections with fans.
A Unique Credit Card Experience
The Itsuku Credit Card is designed as a collaboration that allows fans to engage more deeply with Itsuku's work. Users can utilize the card not only at Itsuku’s online shops like FANME and BOOTH but also at cafes, convenience stores, and online shopping platforms. A significant feature of this card is its artist support mechanism, where a portion of the spending goes directly to aiding Itsuku's creative projects.
Additionally, cardholders can receive exclusive benefits such as unique artworks and animated shorts featuring Itsuku and his penguin companion, allowing for a richer fan experience.
Special Benefits for Users
For cumulative spending of over 3,000 yen, cardholders will receive special content from Itsuku, including a personal message image, a one-panel diary, and smartphone wallpapers. Other perks include discount vouchers for merchandise at offline events featuring Itsuku, access to exclusive short animations with his penguin, and a chance to participate in one-on-one online chats with the creator on a biannual lottery basis.
This card not only provides perks but also features user-friendly financial tools like repayment features via a mobile app, customizable monthly spending limits, and clear visibility of due dates and amounts, making it ideal for first-time credit card users or those hesitant about using credit cards.
Card Design and Features
Two distinct card designs feature the original Itsuku artwork and a “preservation card” in various colors, making them collectible items. The cards are designed to be secure, adopting a numberedless format, ensuring greater security during usage.
Nudge Inc. has partnered with TOPPAN Edge Co., who has achieved a carbon-neutral process compliant with the international standard "ISO 14068-1" in the manufacturing of these credit cards, promoting eco-friendly practices in the finance industry.
Promotional Campaigns
In celebration of the card’s launch, Nudge is running a special campaign until June 15, 2025. By quoting the campaign post from Nudge's official X account (@nudgecard) and sharing a photo of their card using the hashtag #ItsukuCard, three lucky winners will receive a signed illustration by Itsuku.
Live Streaming Event
To further commemorate the card launch, a live stream featuring Itsuku will take place on May 15, 2025. This event, streamed on Itsuku's official YouTube channel, will delve into the secretive details behind the card’s creation and showcase its exclusive benefits.
- - Live Stream Date: May 15, 2025, starting at 8 PM
- - Stream Link: Watch here
Summary of the Credit Card Offering
- - Issuing Brand: Visa
- - Annual Fee: Free
- - Card Type: Numberless, with contactless payment capabilities and advanced fraud detection systems like EMV 3-D secure.
Participants can choose from three design collections, including the Nudge Color Collection, Itsuku Original Design, and the Painting Collection. The first card obtained upon registration from the Nudge app is free, with issuance fees for subsequent designs.
About Itsuku
Itsuku, known for his artistic expressions on TikTok, boasts over 750,000 followers and is a member of PPP STUDIO. His impactful storytelling through short videos showcases his unique illustration style and engages with his fans actively through social media and live streams.
About Nudge Inc.
Founded by serial entrepreneur Takashi Okita in February 2020, Nudge aims to innovate within the financial sector, focusing on creating enjoyable cashless experiences for the Z generation. The company is dedicated to community engagement, supporting charitable causes, and implementing gender and environmental sustainability initiatives.