#China #Guangzhou #Culinary Innovation #Trendsetting Products

Successful Global Launch of Trendsetting Products in Guangzhou

On September 23, 2025, the city of Guangzhou became the epicenter of culinary innovation with the successful launch of the 2025 Trendsetting Products (Autumn) at the China Catering Brand Festival (the 34th HCC Catering Industry Expo). This event, organized under the guidance of the Guangzhou Municipal Bureau of Commerce, featured a host of prominent names from the food and beverage industry. The festival was co-hosted by the World Association of Chinese Cuisine and HongCan, bringing together key industry figures and stakeholders.

Gathering of Industry Leaders

The global launch, a highlight of the festival, attracted an impressive assembly of thought leaders, including founders of renowned food and beverage brands, executives from leading supply chain companies, esteemed culinary experts, and representatives from various industry associations. Notable influencers from the Hongdongshike Influencer Alliance added significant visibility to the event. The attendance of key media representatives ensured that the product launches received coverage across international platforms, including outlets from Italy, France, the United Kingdom, and regions in Southeast Asia.

Highlights of the Launch

The event showcased a variety of cutting-edge products designed to define the future of the food industry. Divided into several thematic segments, the conference featured an array of innovative and trendsetting products.

Revolutionizing Taste

In this segment, products that stood out included:

• - Laoyouji hotpot sauce 1983 by Juhui Food Technology (Chongqing) Co., LTD.
• - KINGWELL Extra Savory Mellow Agaricus Blazei Mushroom Soup Base
• - Sichuan Cuihong BBQ Powder
• - Fig and Chicken Broth Flavor Soup Base from Jiangsu Meixin Food Technology Co., Ltd.

These entries demonstrated the endless possibilities for elevating and expanding culinary experiences.

Elevating Quality

Addressing the growing demand for high-quality products, this segment showcased:

• - Cajun seasoning from McCormick
• - Golden Tomato Seasoning by Baipinriguang
• - Whole Shrimp Bite-Size Paste from Dai Xia Ji
• - Tomahawk Steak from JIACHUANG FOOD

These products reflected a commitment to quality and culinary refinement.

Reinventing the Classics

To celebrate creativity, this segment featured:

• - Squirrel-Shaped Tilapia by Evergreen Food
• - Yellow Steamed Buns from ZAIQI Grain Staples
• - Roasted Sunflower Seeds Original Flavor Gift Package by SUNBOY (Inner Mongolia) Food Technology Group
• - Dinerbot T10 from KEENON

This segment highlighted innovative approaches to reimagining traditional favorites for a new generation.

Awards Ceremony

To honor excellence in innovation, the launch conference included an awards ceremony recognizing outstanding contributions to the industry. The event presented two prestigious awards: the Trend Leadership Award and the Breakthrough Innovation Award. Criteria for these awards focused on innovation, market potential, quality consistency, and scenario adaptability, underscoring the importance of pioneering in the food industry.

A Platform for Future Growth

The 2025 Trendsetting Products (Autumn) Global Launch Conference has solidified its status as a premier international platform for introducing China’s latest food products, technologies, and concepts. It plays a vital role in driving industry standardization, branding, and internationalization. By providing critical insights on product selection and innovative benchmarks, the conference empowers brands and enterprises to navigate market opportunities effectively and aim for sustainable growth.

Overall, this event successfully fostered a vibrant environment for collaboration, innovation, and excitement within the food and beverage sector, marking Guangzhou as a pivotal player on the global culinary stage.