#Japan #Shibuya #medical industry #clinic opening #building consulting

A Comprehensive Manual for Aspiring Clinic Owners

On May 20, 2026, Forway Inc. will release a new guide titled "How to Avoid Costly Mistakes When Opening a Clinic" written by Atsuki Nara, CEO of Zuisho. This manual is designed to shed light on the often opaque cost structures that physicians and dentists face when starting a clinic. It draws from Nara’s extensive experience, having supported over 100 clinic openings as a building consultant.

Understanding Hidden Costs

In the journey of opening a clinic, many doctors engage with a variety of specialized service providers including real estate agents, design firms, construction companies, and medical equipment dealers simultaneously. However, the complexities of these professions can obscure the true nature of pricing, leaving new clinic owners vulnerable to significant unexpected expenses.

The author aims to tackle common misconceptions such as "it's safe because it's a big company" or "it's alright since I've been referred by someone I trust." In reality, these beliefs can lead to losses in the range of several hundred thousand to millions of yen.

Key Features of the Manual

This book offers a structured approach to essential knowledge that every clinic owner should possess. Some of the critical topics covered include:

• - Understanding why estimates can vary extensively even when requesting multiple bids.
• - Recognizing the pitfalls of relying on referrals without due diligence.
• - Key points to scrutinize on estimates that most overlook.
• - Essential conditions that must be verified before agreements are finalized.
• - Importance of proper sequencing in preparation for the opening.
• - Common scenarios that lead to unexpected additional costs post-contract.

The book takes a practical perspective, ensuring that even those without prior expertise can comprehend the necessary questions to ask and critical junctures where they need to pause.

Visualizing the Structures of Overcharging

One of the main goals of this guide is to illustrate the structural elements that contribute to overcharging in the industry. By visually demonstrating these factors, the manual goes beyond mere criticism of pricing to explain how layers of subcontracting, referral dynamics, and lack of transparency can inflate costs.

Avoiding Cognitive Bias Through Education

Nara emphasizes the need to grow beyond a mindset that defaults to trusting well-known brands or personal referrals. Instead, he advocates for a focus on structural and transparency principles to guide decision-making.

Practical Resources Included

The manual includes a comprehensive checklist for those intending to open clinics. The checklist covers all essential aspects of the opening process such as contracts, estimates, property selection, and management of construction work, ensuring that readers have actionable steps at their disposal.

Target Audience

This book is especially beneficial for:

• - Physicians and dentists contemplating launching their clinics.
• - Those uneasy about contracts or estimates they encounter.
• - Individuals uncertain if relying on referrals is wise.
• - Established medical professionals considering expanding to new branches or relocating their practice.
• - Doctors who wish to optimize their startup costs.

Author Background

Atsuki Nara is the CEO of Zuisho, where he oversees comprehensive support for clinic real estate, design, and interior construction. His previous experience includes managing store developments at major home centers and facilitating medical tenants for beauty care associations and real estate companies.

In 2023, Nara ventured out on his own, helping clients navigate all aspects from property suitability assessments to legal regulations and cost optimization through competitive bidding. He has catalyzed the successful launch of approximately 70 projects across the medical, dental, aesthetic, and pharmacy sectors.

Atsuki Nara is on a mission to eradicate the barriers that new clinic owners typically face on their journey to success.

Further Information

The book titled "How to Avoid Costly Mistakes When Opening a Clinic" will be published on May 20, 2026, at a price of 1,600 yen (excluding tax) and consists of 240 pages. Orders can be placed through various retail platforms including Amazon and Rakuten Books.

For more details on the author and the manual, visit the official site Clinic Construction Lab.