Akakabe Collaborates with ChoiSasu to Combat Food Waste in Japan

Collaboration Against Food Waste: Akakabe x ChoiSasu

In a notable initiative towards sustainability, Akakabe Co., Ltd. has joined forces with Heiga Co., Ltd. to address the growing issue of food waste in Japan. This collaboration is part of the larger effort at the Osaka Kansai Expo 2025, themed 'ChoiSasu,' aimed at promoting sustainable consumer practices and reducing food waste in society.

Campaign Overview

Name:

Akakabe x ChoiSasu Food Waste Reduction Campaign

Duration:

From October 1, 2025 to October 31, 2025

Campaign Details:

The campaign encourages consumers to make sustainable purchasing decisions. Customers who buy more than 1,000 yen (including tax) on eligible products can enter a draw by submitting a photo of their receipt. Various prizes will be awarded through this lucky draw.

How to Participate:

To enter the draw, shoppers need to upload an image of their receipt via a designated online form. It’s a fantastic opportunity for consumers to make their purchasing choices count while contributing to a significant cause—the reduction of food waste.

Background and Purpose

'ChoiSasu' stands as an innovative SDGs project initiated by Heiga Co., Ltd., specifically designed for the Osaka Kansai Expo 2025 program. The initiative focuses on encouraging consumers to make even slightly sustainable choices, hence coining the term 'ChoiSasu,' which translates to 'a little sustainable.' The concept emphasizes that small, conscious actions in daily shopping can collectively lead to a substantial impact in minimizing food waste—an essential objective for preserving the environment.

This current campaign has been proudly selected for support as a model project for the Fiscal Year 2025 by Japan’s Ministry of the Environment. Through this program, there is a concerted effort to promote responsible consumption patterns that ultimately contribute to a more sustainable future.

Partnership with Akakabe

Akakabe has actively participated in sustainability practices since 2023 by establishing 'ChoiSasu' corners in their stores, showcasing products nearing their expiration dates. This initiative not only raises awareness among consumers but also plays a pivotal role in reducing food waste through informed purchasing decisions.

The current campaign is designed to build on these ongoing efforts, expanding the outreach and practical implementations of sustainability in collaboration with the local community. It reflects a commitment to not just reducing food waste but also engaging consumers in meaningful dialogues about sustainable shopping practices by providing them with accessible options.

A Call to Action

Consumers are invited to take part in this pivotal campaign, making their shopping experience a little more sustainable. By choosing to buy certain products and participating in the draw, shoppers can significantly contribute to environmental conservation efforts.

- Tackling Sustainability Together with Customers: The 'ChoiSasu' Initiative
- Reflecting on SDGs: Engaging Students through 'ChoiSasu'

About Heiga Co., Ltd.

Founded in 1956, Heiga Co., Ltd. has carved a niche for itself in the retail sector, aiming to be recognized as the leading company in solving retail industry challenges. By harnessing innovative strategies including store potential analysis, multi-channel promotional consulting, and customer engagement, Heiga is committed to enhancing value in retail while contributing positively to the marketplace. Its long-standing efforts exemplify dedication to transforming the retail landscape and creating sustainable solutions for future generations.

For more details, visit the official site of Heiga Co., Ltd.
Heiga Co., Ltd. Website