American Packaging Corporation Enhances Engraving Technology to Meet Brand Demands

As the packaging industry grapples with an ongoing decrease in third-party engraving capabilities, brand owners are increasingly challenged by limitations in rotogravure cylinder availability. In response to these marketplace dynamics, American Packaging Corporation (APC) has taken significant steps to bolster its capabilities by investing in state-of-the-art gravure cylinder engraving technology at its facility in Columbus, Wisconsin. This initiative reflects APC's commitment to positioning itself as a leading partner in providing printed packaging solutions through the delivery of high-definition (HD) engravings.

Meeting the Demands of the Industry

APC's investment in in-house engraving allows brand owners to not only benefit from superior HPE Roto™ gravure print quality but also ensures reliable access to engraving capacity. The in-house setup is designed to enhance business continuity by delivering accelerated speed-to-market, agile responses, and best-in-class process control. Mark Krueger, Director of Operations for APC's Rotogravure Printing and Laminating Centers of Excellence, emphasized that the unique integration of in-house engraving within the flexible packaging sector is a rarity, particularly when paired with the expertise needed to achieve precise outcomes.

"Few companies in the flexible packaging industry combine both in-house cylinder engraving with the requisite personnel skills to ensure precision, making our service offering exceptional," Krueger stated. This integrated approach allows APC to leverage partnerships with both internal and external engraving sources, thus providing extraordinary value and ensuring the stability of operations for its clients.

Enhancing Collaboration with Brand Owners

In today’s fast-paced marketplace, where consumer expectations are continuously evolving, APC’s integrated strategies foster stronger collaboration with brand owners. This creates opportunities for brands to not only satisfy current market demands but also engage in innovative growth strategies for the future. APC’s commitment to excellence is evident through its continuous investment in advanced facilities and human capital, which speaks to its status as an industry innovator.

Founded in 1902, American Packaging Corporation has established itself as a family-owned leader in flexible packaging. Through its ongoing investment in cutting-edge technology and sustainable practices, APC prioritizes both customer satisfaction and environmental responsibility. With six Centers of Excellence across the United States staffed by around 1,300 dedicated professionals, it continues to evolve alongside an increasingly competitive industry landscape. For those interested in learning more about their offerings, APC invites you to visit their website.

The Future of Flexible Packaging

The gradual reduction in third-party engraving capacity is a significant trend creating ripples throughout the packaging industry, but APC's proactive measures demonstrate an understanding of these changes. By enhancing their in-house engraving capabilities, they not only mitigate risks associated with external dependence but also reinforce their readiness to adapt to the demands of tomorrow’s market.

This strategic investment signifies a broader commitment from APC to remain a pioneering force in the packaging sector while supporting brand owners and enhancing their production capabilities. As the industry continues to evolve, American Packaging Corporation’s dedication and vision will undoubtedly play a vital role in shaping the future of flexible packaging.