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SEGA Launches 'SEGA UNIVERSE'

In an exciting development, SEGA Corporation, based in Shinagawa, Tokyo, has officially launched a new initiative dubbed 'SEGA UNIVERSE'. This project aims to showcase the timeless charm of their beloved classic titles through an array of entertainment mediums. With the tagline, 'NO OLD, STAY GOLD,' SEGA seeks to highlight past hits that continue to resonate with fans today, extending these treasured games beyond the traditional gaming environment.

What is 'SEGA UNIVERSE'?

Launched as a part of SEGA's transmedia strategy, 'SEGA UNIVERSE' is designed to breathe new life into classic games. Rather than focusing solely on current franchises, this initiative will dedicate itself to celebrating games from yesteryears. The first major project under this umbrella will commemorate significant anniversaries in 2026, where SEGA will introduce nostalgic yet fresh entertainment content based on their historic IPs.

As a part of the launch festivities, SEGA has released a concept movie, key visuals, and an official website for interested fans to explore further.

• - Concept Movie: Watch Here
• - Official Website: SEGA UNIVERSE

Celebrating Iconic Titles

The initiative will primarily focus on several landmark titles reaching significant anniversaries, including:

1. OutRun (40th Anniversary)

Released in 1986, OutRun made waves as an arcade racing game that captivated players with its branching course structure, innovative multiple endings, and iconic soundtrack. It set the bar for driving games in the arcade sector.

2. Streets of Rage (35th Anniversary)

Originating in 1991 for the Mega Drive, Streets of Rage is a beloved belt-scroll action game. It features characters like Axel and Blaze, who battle to restore peace in their city. The franchise became renowned for its dynamic gameplay and rhythmic soundtrack. The latest installment released in 2020 attracted attention, having sold over 2.5 million copies worldwide.

3. NiGHTS into dreams... (30th Anniversary)

Initially launched in 1996 on the Sega Saturn, this unique flight action game follows the mystical character NiGHTS alongside two children on an adventure to save the dream world. Developed by the Sonic Team, this title remains a fan favorite due to its innovative design and gameplay.

4. Sakura Wars (30th Anniversary)

First released in 1996, this game blends drama with adventure in a steampunk-inspired vision of Japan's Taisho era. Its remarkable animation and storytelling won over a broad audience and the game secured awards, setting sales records. Its success transcended games, leading to adaptations in anime, theater, audio dramas, and novels.

The Future of SEGA UNIVERSE

SEGA's commitment to revitalizing their historical IPs is clear through 'SEGA UNIVERSE.' The initiative not only ventures into game development but also spans across visual media, music, publishing, and live performances. This ensures that the legendary characters and stories continue to capture hearts and innovate in an ever-changing entertainment landscape.

As the project unfolds, fans are encouraged to stay connected through the official channels of 'SEGA UNIVERSE.'

• - Visit SEGA UNIVERSE on X

For those curious about SEGA's broader activities, the company is also known for their endeavors in the gaming console space, as well as character-related products ranging from digital services to merchandise. They have made their mark globally, bringing content developed in Japan to audiences worldwide.

©SEGA