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BRP Makes History with Red Dot 2025 Win

BRP Inc., a prominent name in powersports, has made history by being the first Canadian company to be honored as the Red Dot: Design Team of the Year 2025. This recognition is a significant milestone for the company and highlights its commitment to innovative design and engineering excellence.

The prestigious Red Dot Award is a global benchmark for design innovation, and BRP has added five more awards to its impressive collection during the Red Dot Award ceremony in Essen, Germany. Among these accolades, the Can-Am Pulse, an electric motorcycle, earned the title of Best of the Best, representing the apex of design quality within the competition.

The company’s Design & Innovation team had a remarkable showing, receiving recognition not just for the Pulse, but also for the Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R. Each of these products features distinct, purposeful designs that elevate the riding experience, whether on smooth roads or rugged trails.

A Closer Look at the Award-Winning Designs

1. Can-Am Pulse: This motorcycle is crafted to redefine urban mobility by focusing on accessibility. Its bold and compact design creates a strong visual identity while ensuring a welcoming approach for riders of all types. The utilization of clean surfaces minimizes visual clutter, promoting confidence in motion.

2. Can-Am Origin: Drawing inspiration from motocross and the quiet strength of the snowy owl, the Origin is perfect for transitions between urban streets and off-road trails. Its aerodynamic form is a blend of muscular lines and minimalist aesthetics, providing both a visual connection with the rider and superior control.

3. Can-Am Canyon Redrock: A game-changer in three-wheel adventure, the Canyon Redrock presents an adventurous spirit with its narrow stance and heightened clearance. Loaded with features like LinQ attachment points and an intuitive cockpit, it is designed for adaptability, comfort, and functionality.

4. Can-Am Maverick R Max: This vehicle prioritizes shared experiences, accommodating four passengers without sacrificing agility. With a unique cabin designed for optimal ergonomics and a striking visual presence, the Maverick R Max creates memorable moments in every adventure.

5. Can-Am Outlander XT 1000R: With its dominant, lion-inspired aesthetics, the Outlander XT combines function with a bold design. It's built to handle demanding terrains while ensuring the comfort and command necessary for long rides.

BRP's Unwavering Commitment to Innovation

Denys Lapointe, the Chief Design Officer at BRP, emphasized that these accolades are a testament to the dedication and collaborative spirit of their team. He noted that groundbreaking designs require not just creativity, but a supportive environment that fosters innovation.

This recognition at the Red Dot Award reinforces BRP's place at the forefront of design in the powersports industry, bringing the total number of awards to an impressive 200, which includes 61 Red Dot awards.

Visitors to the Red Dot Design Museum can explore the exhibition highlighting BRP's unique design philosophy and innovative creations over the next six weeks. BRP continues to develop electric models as part of their commitment to expanding their product line responsibly.

With a legacy of over 80 years, BRP is a global leader in powersports, passionately driving innovation across multiple brands like Ski-Doo, Sea-Doo, and Can-Am. The company embodies adventure and discovery in every product, forging new paths in the industry and aiming to enhance rider experience while ensuring sustainable growth.

For more information about BRP and its award-winning designs, visit BRP's official website.

About BRP

BRP Inc. specializes in powersports products, including snowmobiles, watercraft, and off-road vehicles. Headquartered in Quebec, Canada, and with approximately 16,500 employees globally, the company reported CA$7.8 billion in annual sales as of January 2025. BRP remains committed to innovation, excellence, and responsible growth.