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Docusign Unveils New Signature Styles

To mark the significant milestone of the 25th anniversary of the ESIGN Act, which legalized digital signatures, Docusign has announced the launch of six innovative signature styles. This new offering allows users to add a personal touch to their digital signatures, giving them an opportunity to express their individuality digitally.

The newly designed signatures were developed by accomplished typeface designers Libbie Bischoff and Lynne Yun. Each signature style captures a unique essence, ranging from professional flair to vintage charm, making it possible for users to select a style that resonates with their personality. As Docusign’s CEO Allan Thygesen puts it, "As contracts become more automated, the moments where we express ourselves hold significant value. These signatures are crafted to help individuals present their identity in a digital landscape."

The Shift in Signature Trends

According to a recent survey by Docusign, there’s a fascinating shift in how different generations relate to their signatures. Only 51% of Gen Z adults sign their names in cursive compared to 80% of Baby Boomers, indicating a dramatic cultural shift. Many Gen Z individuals are favoring printed names or even quick scribbles, reflecting a broader trend where cursive writing is declining with each passing generation. With the increasing importance of digital life moments, the desire for personalized digital signatures is becoming predominant among users.

The survey revealed that while security remains the paramount concern for many (64% prioritize it for digital signatures), an impressive 55% of respondents expressed a desire for personalization. Additionally, aesthetics play a crucial role, with 78% of participants indicating that the appearance of their digital signature is important. The survey found that digital signatures are not merely a necessity; they embody personality traits, with Gen Z trending towards playful modern styles, while Boomers tend to prefer bold classic designs.

This concept of signatures serving as personal identifiers is emphasized, with nearly 40% of all participants citing their signature—both written and digital—as central to their identity. This sentiment grows among older adults, as signatures become more than just names; they encapsulate individual stories and personalities.

Meet the New Signature Styles

Docusign's latest release focuses on capturing different personalities through its new signature styles:
1. The Curator: For the aesthetic minimalists who embrace clean lines and intentional designs, creating a chic signature that mirrors their lifestyle.
2. The Letter Writer: This style speaks to those who cherish personal gestures, embodying an old-soul passion for handwritten notes.
3. The Overachiever: For the professionals who thrive in business environments, this signature reflects an authoritative tone suited for the corporate realm.
4. The Party Starter: Energetic and adventurous, this signature style captures a lively spirit and enthusiasm for life.
5. The Renaissance Soul: A unique blend of historical and contemporary essences, ideal for those who appreciate authenticity.
6. The Vintage Enthusiast: This signature stylizes a charming throwback, appealing to users who embrace nostalgia in modernity.

These selections highlight that the signing process symbolizes much more than just agreement; it’s an opportunity for individual expression, trust, and connection in an increasingly digital world.

The Creative Minds Behind the Signature Styles

Libbie Bischoff and Lynne Yun, notable designers from the typeface world, understand the emotional connection that fonts can evoke. Bischoff highlights that signatures are a potent moment for self-expression that should resonate with personal essence and admiration. Yun elaborates that while digital signatures have ensured security and speed, this new chapter allows for the addition of personal flair.

As Docusign continues transforming the way business is conducted while ensuring that digital identities remain prominent, it stands at the forefront of innovation, making agreements feel genuinely authentic, even in a digital setting. With the anticipation surrounding these versatile styles, celebrating the past while looking towards a personalized future is undoubtedly an exciting moment for both Docusign and its users.

For Docusign, the creation of unique e-signatures is about more than the transaction; it honors the spirit of agreements, reinforcing the importance of individual identity in a world dominated by technology.

For more information about Docusign’s new offerings and to explore these signature styles, please visit Docusign’s website.