IAMS™ Partners with Garfield to Combat Overweight Cat Crisis in America

In an innovative move to address the alarming prevalence of overweight cats in the United States, the IAMS™ brand has teamed up with the iconic cartoon character Garfield. This partnership aims to raise awareness about the critical health issues associated with feline obesity and promote IAMS™ Healthy Weight Dry Cat Food, a product specifically designed to help cats lose weight in just two months.

The Weighty Problem

A staggering 60% of cats in America are currently classified as overweight or obese, yet only a mere 28% of cat owners recognize this pressing concern. The consequences of obesity in pets are severe; overweight animals are at a higher risk for numerous health issues and often have shorter lifespans. Through humor and engagement, IAMS™ hopes to educate cat owners about the dangers of unnecessary weight and encourage them to take proactive steps towards better pet health.

Launching the Campaign

The campaign has officially launched with an eye-catching installation at the Mall of America, targeting Minnesota, which unfortunately ranks high in overweight cat statistics. This visually impactful display features Garfield humorously depicted as tipping over a car, cleverly illustrating the serious ramifications of excess weight. Visitors to the mall had the opportunity to engage directly with the campaign, receiving valuable resources, full-value coupons for IAMS™ Healthy Weight Dry Cat Food, and insights into how to maintain their cats' health. The event ran from November 21 to 22, 2025.

Social Media & Real-Life Impact

Moreover, the campaign leverages social media platforms like Instagram and TikTok to amplify its message. Here, pet owners can follow the journeys of real cats striving to regain a healthy weight, inspiring others to take similar action. The IAMS™ brand aims to create a supportive community around cat health and educate owners about the significance of proper nutrition and regular veterinary care.

Quality Nutrition for Life

The IAMS™ Healthy Weight Dry Cat Food formula is carefully crafted with real chicken as the primary ingredient, supplemented with L-Carnitine for lean muscle support, and rich in protein and fiber to keep cats feeling full. Notably, the recipe contains no fillers or artificial flavors, ensuring that cats receive a balanced diet that caters to their specific health needs. The IAMS™ brand is committed to helping pets live longer, healthier lives by supporting their transition from overweight to healthy weight.

The Power of Partnership

Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, emphasized the significance of this initiative, stating, "By partnering with a famously food-focused feline like Garfield, we hope to reach cat parents far and wide to educate and motivate them regarding their pets' health journeys." The collaboration between IAMS™ and Garfield is not only about promoting a product; it aims to instigate a shift in mindset about cat health, which has been overshadowed by the internet culture that often glamorizes overweight pets for their adorability.

As part of this initiative, real-life stories of cats on their journey to achieving a healthy weight will be showcased, helping owners connect emotionally and encouraging them to educate themselves and act on their pets' wellbeing. This dual approach of humor, visibility, and actionable resources represents a comprehensive effort to address the overweight cat epidemic in America.

For pet owners looking to educate themselves and their cats on the journey towards a healthier lifestyle, additional resources can be found on the IAMS Healthy Weight Hub for Cats, along with engaging content across various social media platforms.

Conclusion

This partnership marks a substantial step in the right direction toward improving the health and longevity of our feline friends. By bringing together the allure of a beloved icon like Garfield and the reliable nutrition of IAMS™, this campaign addresses a serious issue while making the conversation accessible and engaging. It’s a call to action for pet parents everywhere to prioritize their pets’ health, proving that even the fluffiest of felines can find their way to a healthier weight and happier life.