In a significant development for baby care, Millie Moon, a notable name in luxury infant products, has announced its expansion into Walmart. Known for its award-winning Luxury Diapers and Sensitive Wipes, Millie Moon is set to reach a wider audience, making its premium baby products more accessible than ever.
This exciting launch commences with the availability of Millie Moon items on Walmart.com, followed by their distribution across thousands of Walmart stores throughout the nation. As one of the leading retailers, Walmart offers a trusted environment for shoppers, ensuring that those searching for high-quality baby products are met with a fresh option — Millie Moon.
Amelia Watson, the brand's Head of Marketing, expressed her excitement about this partnership, stating, "We are thrilled to team up with Walmart as we continue our growth journey in the United States. Their dedication to offering reliable, high-quality products for families aligns seamlessly with our mission to enhance baby care without compromising on performance or comfort."
Millie Moon has struck a chord with parents nationwide, boasting over 14,000 five-star reviews from satisfied customers. Featured in notable publications like Parents, Good Housekeeping, and The Bump, the brand's prestige is evidenced by its rapid ascent in the competitive baby care market. Renowned for its unique CloudTouch™ Softness, Millie Moon differentiates itself by delivering luxurious quality at an approachable price point.
The anticipation surrounding this expansion is palpable, particularly given that Walmart is committed to enhancing its roster of trusted baby brands. As articulated by Rylan Allen, Walmart's Vice President of Baby Merchandising, "Millie Moon blends exceptional performance with affordability, making it a fantastic addition to our diverse offerings. We can't wait to introduce this brand to our customers, both online and in stores."
So what exactly does Millie Moon bring to the table with its Walmart lineup? The highlight of the Millie Moon collection includes:
- - Millie Moon Luxury Diapers: Featuring the acclaimed CloudTouch™ Softness, these diapers are dermatologically approved and provide up to 12 hours of leak protection, earning the accolade of "Softest Diapers" from Good Housekeeping.
- - Millie Moon Sensitive Wipes: Composed of 99% natural, plant-based ingredients and enriched with aloe, avocado, and marigold, these wipes have been named "Best Wipes for Sensitive Skin" in the Parents Best of Baby Awards 2025.
Proud to uphold ethical standards, all Millie Moon products are cruelty-free and formulated without harsh chemicals. Parents can rest easy knowing each product is meticulously designed to balance safety, efficiency, and comfort.
This collaboration marks another milestone for Millie Moon, originally launched in 2021 at Target and successfully expanding to Loblaws in Canada by 2023. As they venture into Walmart, the brand is eager to continue their mission of elevating the level of baby care available to families everywhere. Furthermore, Millie Moon reinforces its commitment to social responsibility by supporting Reach Out and Read, an organization devoted to promoting early childhood literacy.
Currently, Millie Moon Luxury Diapers and Sensitive Wipes are accessible on Walmart.com and are rolling into stores from June 30, 2025. With this expansion, Millie Moon is not only shaping the future of baby care products but also fostering deeper connections with parents looking for quality options for their little ones.