#United States #Jersey City #1800 Tequila #Handshake Speakeasy #Javier Rodríguez

1800 Tequila Celebrates Taste in New Campaign

1800 Tequila, renowned as the world's most awarded tequila brand, is proud to announce the launch of its inspiring new campaign named 'Obsessed with Taste.' This initiative is a tribute to the brand's abiding passion for craft, flavor, and the art of bartending, all while collaborating with one of the best bars in North America — Handshake Speakeasy.

At the heart of the campaign lies the meticulous creativity of the bartending community. 1800 Tequila is partnering with Handshake Speakeasy, a bar that recently earned accolades as the Best Bar in North America for the second consecutive year. This collaboration unveils a series of exclusive content, presenting an intriguing glimpse into the meticulous process that bartenders undertake to prepare exceptional cocktails. The campaign's philosophy echoes the brand's commitment to meticulousness and perfection in every sip and pour of its tequila.

Rodrigo Urraca, co-founder of Handshake Speakeasy, emphasizes their shared philosophy with 1800. “At Handshake, we believe perfection lives in the details – every drop, every gesture, every pour,” he states. This resonates profoundly with 1800 Tequila's core values, as they both seek continuous improvement and never settle for anything less than excellence in their craft.

A Legacy of Taste

The roots of 1800 Tequila run deep in Mexican history and culture. The brand reflects a legacy that began long before tequila gained international fame. With eleven generations of tequila-making expertise, the family behind 1800 has been instrumental in shaping the industry. In 1967, 1800 Tequila introduced the world's first Añejo tequila, setting a benchmark in the quality and aging of tequila.

The collaborative campaign showcases Javier Rodríguez, the head bartender at Handshake Speakeasy, as he creates captivating cocktails using multiple, unique ingredients. Central to this creation is 1800 Tequila, which brings forth its signature flavor profile as the most awarded tequila proudly served in the world’s best bar. Each ingredient in his cocktails is thoughtfully chosen, enhancing the overall experience.

With its flagship product, 1800 Blanco Tequila, 1800 aims to demonstrate that simplicity can lead to extraordinary flavor. Made from just three elements—100% blue Weber agave, pristine water, and yeast—1800 Blanco undergoes a slow cooking process in traditional masonry ovens for over 36 hours, ensuring smoothness and balance in taste through double distillation in copper pot stills.

Discovering the Science of Taste

As part of this initiative, 1800 Tequila is introducing a bartender education platform titled 'The Taste Collective.' This program is set to travel to four major cities in 2025: Chicago, New York, Los Angeles, and Miami. Its focus will include understanding taste profiles deeply, aiming to elevate the bartending craft by aiding professionals in refining their abilities.

Created in partnership with flavor expert Dr. Arielle Johnson alongside acclaimed bartender Ignacio “Nacho” Jimenez and celebrated chef Ana Castro, the program will offer in-person Taste Analysis sessions. Additionally, starting in June, a digital platform will expand to provide expert-led masterclasses accessible to the wider cocktail community.

Lander Otegui, Executive Vice President of Marketing at Proximo Spirits, shares the brand's mantra, stating, “We don't just make tequila; we obsess over it.” The brand’s devotion is clearly reflected in its approach to quality, consistency, and the overall taste experience it offers consumers.

This campaign encourages individuals to relish in the journey of taste discovery, whether they enjoy their tequila straight, on the rocks, or as part of a mixed drink. It's all about enhancing life’s treasured moments with exceptional flavor.

As 1800 Tequila invites aficionados and newcomers alike to embrace this vibrant campaign, it showcases not just tequila, but a deeper connection to its heritage, craftsmanship, and the relentless pursuit of taste, reaffirming that the party of taste never truly ends.

For more information about 1800 Tequila, explore their offerings at 1800Tequila.com.

About 1800® Tequila

1800 Tequila stands as the leading super-premium tequila brand in the U.S., firmly embodying the essence of quality with 100% blue Weber agave sourced from Tequila, Mexico. Its creation is a testament to a storied family legacy, steeped in culture and craftsmanship, making it a prominent symbol of exceptional taste. For further insight, check out their Instagram @1800tequila for updates.