#Japan #Tokyo #Handmade #Hattendo #Cream Bun

Hattendo JR Ikebukuro Store Reopening

On June 27, 2025, the renowned Hattendo JR Ikebukuro store will celebrate its grand reopening after undergoing a significant transformation. Known for its delightful cream buns that melt in your mouth, Hattendo is introducing a new offering that promises to take customers on a nostalgic journey back to their roots, all while embracing the art of handmade confectionery.

A Legacy of Sweet Delights

Established in 1933 in Mihara, Hiroshima, Hattendo has long been dedicated to uplifting spirits with their sweet treats. The iconic cream bun, introduced in 2008, embodies this mission, blending traditional Japanese confectionery with modern pastry techniques. This unique creation quickly gained popularity and is now affectionately dubbed as a “sweets bun.”

As the revamped store prepares to welcome visitors, the heart of its operation will return to the handmade processes that made Hattendo famous. The cornerstone of this transformation is the introduction of the “Handmade Custard Cream Bun,” meticulously prepared with love and care, using a traditional method of cooking custard in copper pots. Each bite of this creations is a testament to Hattendo’s commitment to quality and craftsmanship.

Exclusive to JR Ikebukuro

The highlight of the reopening is the exclusive rollout of the new Handmade Custard Cream Bun, available only at the JR Ikebukuro location. This limited-edition product comes in five delectable flavors, each featuring a rich custard base skillfully crafted by hand. Visitors will find the following varieties:

1. Custard: The signature creation and most popular choice, offering a classic cream bun experience with a light and simple custard filling.
2. Fresh Cream & Custard: Combines enhanced proportions of fresh cream for a lighter, fluffier texture.
3. Chocolate: A decadent chocolate cream created from high-quality chocolate, appealing to all ages.
4. Matcha: Features premium Yame tea from Fukuoka, providing a sophisticated matcha flavor with a subtle bitterness.
5. Ogura: Merging carefully prepared sweet red bean paste, or Ogura, with cream for a rich and flavorful experience.

Each of these new offerings is priced at 330 yen (tax included).

A Commitment to Craftsmanship

Hattendo's motto of “Handmade, Hand-wrapped, Handed Over” reflects their dedication to quality. The meticulous crafting process sets them apart, ensuring each cream bun maintains exceptional flavor and texture. The buns are lovingly hand-wrapped in nostalgic burger-style bags, a tradition cherished by loyal customers since the initial launch.

Moreover, the staff at Hattendo prioritize maintaining the quality of their products by expertly packing and handing over each bun to customers, ensuring it arrives in perfect condition.

Store Information

• - Store Name: Hattendo JR Ikebukuro Store
• - Location: 1-28-2 Minami Ikebukuro, Toshima City, Tokyo, 171-0022 (located just outside the central first ticket gate at JR Ikebukuro Station)
• - Reopening Date: June 27, 2025
• - Closed for Renovation: June 21 to June 26
• - Opening Hours: 10:00 AM to 9:00 PM (with a special opening at 12:00 PM on reopening day)

Hattendo fans and newcomers alike are warmly invited to visit the renewed space and indulge in the lovingly crafted Handmade Custard Cream Bun. Don’t miss out on this exclusive experience awaiting you at the JR Ikebukuro store!