#United States #Los Angeles #AI Marketing #Brainlabs #Exverus Media

Brainlabs Expands Its AI Media Capabilities with Exverus Media Acquisition

In a significant move within the media industry, Brainlabs, an independent media agency known for its innovative use of artificial intelligence, has announced its strategic acquisition of Exverus Media. This acquisition not only boosts Brainlabs' prowess in the full-funnel media landscape but also marks its expansion into the vital West Coast market, enhancing its presence across the United States.

The Strategic Significance of the Acquisition

Founded in 2012 by Daniel Gilbert, Brainlabs has rapidly grown into one of the world’s most progressive independent media agencies, leveraging cutting-edge AI to elevate its offerings. The recent acquisition of Exverus Media, a well-respected Los Angeles-based agency and winner of Adweek's 2024 Breakthrough Media Agency of the Year, promises to further this trajectory. Exverus Media brings a wealth of accolades and industry recognition, including three-time Ad Age Small Media Agency of the Year and numerous awards from Adweek and Cannes.

Combining forces with Exverus will allow Brainlabs to operate as a comprehensive agency of record, serving clients across all media channels. The integration of Exverus’ expertise in full-funnel media planning with Brainlabs’ existing digital and AI capabilities is expected to set a new standard for independent media agencies.

Enhancing Media Capabilities

Brainlabs emphasizes that the future of media advertising transcends the simplistic dichotomy of digital versus traditional channels. According to Gilbert, the goal is to achieve 'Real Intelligence' by mastering both domains to drive substantial results for clients. The inclusion of Exverus means that Brainlabs can now offer enhanced strategic capabilities, allowing for a seamless orchestration of campaigns across various platforms including digital, programmatic, retail media, and traditional avenues like television—all crucial in a landscape where consumer attention is fragmented.

Exverus Media has garnered a strong reputation for its data-driven approach to media planning and execution, managing over $100 million in annual media spend. Their commitment to transparency and innovation resonates with Brainlabs’ ethos, making this partnership a natural fit. Notable clients of Exverus include leading brands such as Premier Protein and Dymatize, reflecting their ability to manage substantial marketing campaigns.

The New Collective Vision

In light of these developments, the founders and leadership teams of both Brainlabs and Exverus have expressed their enthusiasm regarding the combined agency's capabilities. Bill Durrant from Exverus highlighted that the synthesis of various media channels will allow clients to measure impact in real-time, providing an edge in today’s competitive marketing environment.

Talia Arnold, Managing Director at Exverus, added that clients can expect to collaborate with the same dedicated team while accessing a broader range of tools and insights that will propel their media performance beyond current benchmarks. This partnership embodies the evolution of modern media agencies, marrying data, technology, and human intuition effectively.

A Future of Opportunities

The convergence of Brainlabs and Exverus signifies a transformative moment for clients seeking cohesive and impactful marketing strategies. Operating in a rapidly evolving media landscape, brands are increasingly turning to partners who can deftly navigate both digital and offline channels. The enhanced capabilities of the newly formed agency will empower brands to maximize their return on ad spend more effectively.

As challenges in media planning and execution continue to mount, Brainlabs and Exverus stand ready to lead the charge with their innovative, comprehensive approach. Their future endeavors will undoubtedly reshape how brands interact with consumers, fostering deeper connections and driving real business results.

Conclusion

With Brainlabs’ acquisition of Exverus Media, the new agency is poised to redefine the standards of media effectiveness. By harnessing data-driven strategies and merging them with creative insights, they are set to deliver remarkable outcomes for ambitious brands. The combined expertise will not only enhance service offerings for existing clients but also attract new brands seeking innovative solutions in an ever-complex advertising environment. Visit Brainlabs and Exverus Media to learn more about their transformative approach to media planning and execution.