Exciting Behind-the-Scenes Insights from the New Suntory Draft Beer TV Commercial

On September 29, 2025, Suntory began airing its new TV commercial for "Suntory Draft Beer," featuring a star-studded cast that includes Kento Yamazaki, Mone Kamishiraishi, Kenji Sakaguchi, and Hidetoshi Nishijima. The ad, entitled "Nabe-hige" (meaning draft beer foam beard), depicts these actors enjoying a lively evening at an izakaya, complete with their humorous "hige" (beard) made of beer foam. Recently, Suntory released a behind-the-scenes video and an interview with the actors on their official X account, giving fans an inside look at the fun moments during filming.

The commercial captures a charming narrative where the four actors, with beer foam adorning their faces, share lighthearted banter while sipping on Suntory Draft Beer. Viewers can anticipate enjoyable interactions between the cast as they react to each other’s "hige" and express their sheer delight in this unusual but whimsical scenario.

In the making-of video, fans can watch the actors' joyful experiences on set, showcasing their candid reactions and the heartwarming camaraderie shared throughout the filming process. One standout moment occurred when Kento Yamazaki couldn't help but burst into laughter as he witnessed Hidetoshi Nishijima's serious portrayal while sporting the playful "hige."

Behind-the-Scenes Highlights

- Unexpected Laughter: Kento Yamazaki expressed his amusement at Nishijima's unexpected seriousness, saying, "It was a funny world with everyone looking so cute!" Their organic reaction brought joy and laughter to the scene, enhancing the friendly atmosphere.
- Collaborative Spirit: The cast’s interactions were filled with delightful exchanges. Mone Kamishiraishi, after donning her "hige," brought smiles to her co-stars as they complimented her appearance, fostering a friendly and lively environment.
- Endearing Moments: The team took great care in crafting the final cheers scene, with multiple takes to perfect the timing and coordination between the actors and extras. At last, when the director shouted