Bradshaw Home Unveils Innovative Experience Center in Tampa for Product Development

Bradshaw Home Launches Tampa's Innovation and Experience Center

On December 2, 2025, Bradshaw Home marked a significant milestone by opening its Innovation and Experience Center in Tampa, Florida. This new facility spans 16,000 square feet and is designed to accelerate product development and enhance partnerships with retailers.

Tony Hair, the CEO of Bradshaw Home, emphasized that this center will enrich the product ideation process and provide a unique insight into their innovation journey. "The Tampa location marks our continued expansion on the East Coast, following the establishment of our 1.2 million-square-foot distribution center near Savannah, which was initiated in 2023," he stated.

The Innovation and Experience Center features state-of-the-art facilities including a functional test kitchen and bath, where several kitchen and cleaning tools are tested in real-world scenarios. Additionally, the space offers full prototyping capabilities and immersive merchandising environments designed for effective collaboration with retail partners.

This new facility represents Bradshaw's commitment to delivering consumer-centric innovations and enhancing the overall value of everyday life with its diverse range of kitchenware products.

Investment in the Innovation and Experience Center is viewed as a strategic move that will propel the company's growth. Josh Schoenfelder, a partner at Arbor Investments, commented on this development, highlighting how infrastructure improvements contribute to Bradshaw's innovative pipeline. He predicted that this center would accelerate product development and create products that meet the expectations of retailers and consumers alike.

Bradshaw Home has established a strong presence in North America, showcasing a broad assortment of kitchen tools, bakeware, cookware, food storage items, and cleaning products under well-known brands such as GoodCook, Casabella, Evercare, and RhinoStrength. The company also manages licensed products from popular brands like Clorox, Mr. Clean, and Dawn.

The opening of the Tampa-based center plays an integral role in Bradshaw's long-term vision for growth, emphasizing the importance of research and innovation in their product development process. The facility is expected to foster deeper connections with retailers and enable Bradshaw to maintain its number one market share within the grocery channel for kitchenware products, which are currently distributed in over 75,000 retail stores across North America.

With a focus on enhancing everyday solutions for families, Bradshaw Home continues to explore new ways of delivering quality and innovative products to consumers. The collaborative atmosphere in the new center aims to drive forward-thinking development strategies while reinforcing lasting relationships with partner retailers.

For further information about Bradshaw Home and its impressive array of kitchenware solutions, you can visit their official website. As they continue to expand, the brand remains a vital player in the household goods market, committed to enhancing life at home for millions of families across North America.