Costa Rica Strengthens Its Position in Ornamental Plant Exports to 43 Countries

Costa Rica's Ornamental Plant Showcase at IPM Essen

In a bid to enhance its global footprint in the ornamental plant sector, Costa Rica is once again participating in the prestigious IPM Essen trade fair in Germany. This event, which runs from January 28 to 31, is a significant platform for showcasing the diversity and quality of Costa Rican plants to a global audience. With participation from 11 companies, Costa Rica aims to strengthen its trading relationships and explore new markets, particularly in Europe and emerging regions like the Middle East.

After 15 years of consistent engagement at IPM Essen, Costa Rica is solidifying its leadership in the ornamental plant market. The event attracts over 36,000 visitors from more than 43 countries, making it an opportunity to not only display products but also to analyze current market trends and establish business contacts. Mario Sáenz, director of export development for the Costa Rican agency for trade promotion, PROCOMER, emphasized the importance of this fair for the internationalization of their products. He stated that Europe is the second-largest market for Costa Rican exports, and this event plays a critical role in consolidating their presence there.

In recent data from PROCOMER, it was revealed that the ornamental plant sector in Costa Rica achieved an impressive $80 million in exports by the end of November 2024, targeting key destinations like the United States, Netherlands, Belgium, and Germany. The demand within Europe remains robust, particularly among established importing nations. This trade fair is crucial for Costa Rican firms aiming to enter or expand in these well-off markets.

The Costa Rican delegation at IPM Essen features producers from various regions, including Occidente, Sarapiquí, Guácimo, and Pococí. Their showcase includes a wide array of flora, from different species of Ficus to Alocasia, Zamioculcas, and Phalaenopsis orchids—all celebrated for their supreme quality and sustainable cultivation practices, which align with the country’s branding values.

One notable participant is Agro Orchids, marking its debut at this international fair. Federico Gil, the company's general director, shared insights about their specialization in the production and export of Phalaenopsis orchids over the past 20 years. He expressed enthusiasm about the opportunities that IPM Essen presents for direct engagement with suppliers and potential clients, enhancing their international presence and production capabilities in a growing global market.

During the event, Costa Rican businesses will have the privilege of meeting with prominent international buyers such as Adomex, Anthura, Royal Flora Holland, and Florensis. They will also engage in discussions regarding the latest global market trends, including emerging ornamentals and sustainability standards that are increasingly shaping buyer preferences.

Overall, Costa Rica’s continuous participation in IPM Essen reflects its commitment to not only maintain but also expand its role in the global trade of ornamental plants, making it a key player on the international stage.

In conclusion, as Costa Rica showcases its rich biodiversity and commitment to quality, it looks poised to captivate new markets and reinforce existing trade relations, paving the way for sustained growth in its ornamental plant exports. The future looks bright for the Tico floral industry, and IPM Essen serves as a vital catalyst for this journey toward international recognition and success.