Shinjuku Advertising
2025-06-19 04:24:49

Shinjuku Southern Terrace Vision to Launch Impression-Based Advertising by Odakyu Agency and LIVE BOARD

Innovative Advertising Launch at Shinjuku Southern Terrace Vision



In an exciting development for outdoor advertising, Odakyu Agency and LIVE BOARD are collaborating to launch new advertising technology at the Shinjuku Southern Terrace Vision. Scheduled to start on July 1, 2025, this new approach will utilize impression-based advertising, leveraging valuable location data and analytic technology from NTT Docomo.

The initiative marks a significant shift from traditional advertising sales methods, allowing advertisers to reach a specified audience by estimating the number of individuals who have actually viewed advertisements. This innovative model, known as VAC (Visibility Adjusted Contact), is designed to enhance advertising efficiency and maximize the visibility of campaigns in one of the world's busiest locations.

Conveniently located at the southern exit of Shinjuku Station—acknowledged by the Guinness World Records as the most crowded train station in the world—the Shinjuku Southern Terrace Vision is perfectly positioned to catch the attention of countless commuters. Its strategic place near the bustling Koshu Kaido and on a prominent low-rise building ensures high visibility for customers using the commercial facilities and the nearby Busta Shinjuku.

The design features a large L-shaped LED monitor measuring 3,600mm in height and 16,000mm in width, boasting a screen ratio of 48:9. The advertising display will operate from 7 AM to 11 PM daily, ensuring extended exposure throughout busy hours.

Odakyu Agency and LIVE BOARD aim to create new value in the outdoor advertising market while promoting effective and efficient ad operations. By focusing on dynamic audience targeting, their collaboration is expected to redefine the advertising landscape – appealing directly to diverse lifestyles and needs.

LIVE BOARD itself is a digital OOH ad network operator that has pioneered the application of impression-based delivery in Japan. Founded in 2019, the company combines extensive digital OOH inventory across various settings—including outdoor, indoor, trains, and stations—with significant data resources from major domestic carriers. This allows for precise audience targeting based on gender and age, which was previously challenging to achieve.

As they expand their partnerships and explore innovative advertising strategies, both companies demonstrate a strong commitment to adapting to changing consumer behaviors. The COVID-19 pandemic highlighted the need for flexible and responsive advertising solutions, and through this collaboration, Odakyu Agency and LIVE BOARD are poised to meet that demand head-on.

For advertisers looking to connect with audiences in real-time, the Shinjuku Southern Terrace Vision offers a progressive platform that incorporates cutting-edge technology and strategic location, making it a standout option in Japan’s increasingly competitive OOH advertising market.

For more information about this groundbreaking initiative and to explore advertising options, advertisers are encouraged to reach out to the respective companies via their websites, where further media details and pricing inquiries can be made.


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Topics Consumer Products & Retail)

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