#Japan #Shizuoka #Hokkaido #Gourmet Event #Yoshu Group

Discover Hokkaido's Culinary Treasures at Home

Every year, Yoshu Group brings a slice of Hokkaido's richness to its customers with its popular event, the "Hokkaido Direct Club." This initiative is more than just an offering of delicious food; it's a celebration that ensures the joy of Hokkaido's culinary experience reaches homes across Japan. Set against the backdrop of the theme "Creating Smiles from Producers to Customers," the event features a carefully curated selection of 42 gourmet products handpicked by expert buyers. These items, typically exclusive to Hokkaido's physical markets, are now available to everyone through Yoshu's meal kit delivery service.

Bringing the Market to Your Living Room

The essence of the Hokkaido food festival is meticulously captured within Yoshu's offerings. The event aims to recreate the lively atmosphere of a physical Hokkaido goods fair without requiring attendees to leave their homes. As one browses through the magazine-like layout of choices, customers feel as though they are wandering through a bustling market, exploring the freshest and finest Hokkaido culinary delights.

For those unable to make the trip to Hokkaido, this experience benefits them immensely, allowing them to explore the flavors of Hokkaido from the comfort of their own room. With products that kindle excitement simply by reading about them, this event offers a unique take on ordering gourmet food online.

Exclusive Delicacies You Can't Find Elsewhere

Out of the 42 exclusive items, an impressive 12 are unique to Yoshu. Many of these offerings are treasures that can only be obtained from Hokkaido or during special fairs. Customers return year after year, fascinated by these one-of-a-kind products, turning into avid supporters of the Hokkaido Direct Club.

Feedback from previous customers includes heartwarming remarks such as "It was incredibly delicious!" and "I can't wait for the next chance to enjoy these treats!" These responses prompt Yoshu to continually refine the lineup based on customer suggestions, underlining the brand's commitment to delivering top-quality gourmet delights.

Outstanding Selections from the Buyers

A highlight among the offerings includes:

• - Il Mattone Aruru Popular Bread Set

A luxurious selection of three popular breads made with Hokkaido wheat. Enjoy them warm from the oven for an irresistible experience.
- Shelf Life: 23 days once frozen
- Contents: 3 types (Corn, Curry, Apple Tea)
- Price: ¥1,480

• - Kurazuke Seafood Rice Bowl (with Botan Shrimp)

A delightful mix of five kinds of seafood, creating a comforting rice bowl that's easy to prepare. Just lay it on rice and savor the flavors!
- Shelf Life: 3 months frozen
- Contents: 160g (80g x2)
- Price: ¥2,080

• - Hokkaido Black Wagyu Menchi Katsu

A luxurious version of the popular beef croquette, using quality ingredients like Hokkaido onions. This crispy treat retains its taste even when cooled.
- Shelf Life: 3 months frozen
- Contents: 4 pieces
- Price: ¥1,240

• - Red Bean Basque Cheesecake

A collaboration between two renowned Hokkaido brands, merging sweet red bean paste with a rich, melting Basque cheesecake for a delightful dessert experience.
- Shelf Life: 45 days frozen
- Contents: 1 cake (310g, diameter approx. 12cm)
- Price: ¥1,650

Fast-Growing Return Customer Base

Among the fan-favorite original products is the Rich Cream Risotto, infused with premium Hokkaido dairy and mushroom aromatic flavors.

• - Shelf Life: 135 days frozen
• - Contents: 190g x3 bags
• - Price: ¥1,040

Please note, the order deadline may vary by region or available products. For Example, orders for Path A are due by 17:00 on October 1st, while Path B must be placed by 17:00 on October 8th.

Yoshu's Pioneering Meal Kit Delivery Service

For nearly 50 years, Yoshu Group has adapted its meal options to fit the evolving lifestyles of customers across Japan. Recognized for its initiative to reduce unnecessary delivery, Yoshu won the Environmental Minister’s Award at the COOL CHOICE LEADERS AWARD 2018. It consistently ranks first in the food delivery sector as announced by the Japan Distribution Industry Newspaper, achieving remarkable sales for 16 consecutive years. Furthermore, its innovative approach to sustainability was acknowledged with the Food Safety and Security Contribution Award in September 2023.

As Yoshu continues to deliver delightful meals, it emphasizes its mission to create enjoyable dining experiences and brighter homes. Yoshu remains committed to spreading safety, reliability, and taste in every family’s kitchen, ensuring that the delightful journey through Hokkaido's culinary landscape begins right at home.

[Yoshu Group Company Overview]

• - Company Name: Yoshu Development Co., Ltd.
• - Location: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
• - CEO: Keigo Hirano
• - Website: Yoshu Development
• - Instagram: @yoshikeigroups
• - Twitter (X): @yoshikei_gr
• - Facebook: yoshikei.gr
• - Media Inquiries: Promotion Division, Yoshu Development Co., Ltd.
• - Head Office: 4-9-4 Shibahamabiru, Minato-ku, Tokyo 108-0014, Japan
• - Contact: Sakaguchi at 03-6436-7915 | [email protected]