#United States #Buffalo #Rarebird Coffee #jitterless coffee #43North

Rarebird Inc. Takes Major Steps Forward

Rarebird Inc., the innovative company responsible for creating the world's first jitterless coffee, has recently achieved significant milestones. The company is excited to announce a strategic infusion of capital alongside its relocation to Buffalo, New York. This strategic move was enabled by their selection in 43North's prestigious accelerator program, which targets high-growth startups in the Buffalo area.

A Boost from 43North

43North is reputed for providing crucial support to emerging businesses through funding, mentorship, and resources. As part of their cohort, Rarebird received a remarkable $1 million in funding that will be instrumental in boosting their e-commerce and business-to-business sales initiatives. Additionally, the funds will support ongoing research and development, allowing the company to further refine and expand its unique coffee offerings.

Founded in 2014, 43North allocates $5 million each year through competitive selection to help promote local entrepreneurship. Their investment strategy not only includes financial support but also provides a year of free access to incubator space, mentoring from industry leaders, and various business incentives to foster growth. With the encouragement from influential figures like Governor Kathy Hochul, this program is dedicated to revitalizing Buffalo's economy.

Relocation to Buffalo

In January, Rarebird made the bold decision to relocate its corporate headquarters to the Buffalo region, and the move is already paying off. With plans to consolidate their research and development activities in the area shortly, the company's long-term vision includes establishing its first coffee roastery nearby.

President of 43North, Colleen E. Heidinger, expressed excitement about Rarebird's fit within Buffalo's rich history of food innovation. The combination of founder Jeffrey Dietrich's expertise and the city's vibrant entrepreneurial ecosystem makes this a promising marriage. It's clear that Rarebird’s relocation signifies not just a logistical shift but a deeper commitment to engage with and contribute to the local community.

A Vision for the Future

Jeffrey Dietrich, the founder and CEO of Rarebird, shared his enthusiasm about the future, stating, "We couldn't be more excited for all that's to come for the business in 2025… Our latest capital infusion and corporate relocation are just the tip of the iceberg." He emphasized the company’s eagerness to immerse themselves within the Buffalo community, citing the city's current Renaissance as an inspiring backdrop for their growth.

Rarebird has notably disrupted traditional coffee consumption by introducing Px, a patented caffeine alternative designed to enhance the coffee experience without the jitters typically associated with caffeine. Those who have transitioned to Px have reported an improved daily experience with better sleep patterns and no lingering aftereffects of traditional coffee. This unique selling proposition positions Rarebird not only as an innovative product but also as a brand committed to enhancing the well-being of its customers.

The brand, founded in 2020, quickly gained recognition in the specialty coffee industry, being awarded “Best New Product” by the Specialty Coffee Association during their 2023 expo. Rarebird continues to pursue various avenues for growth, planning to expand the availability of Px coffee both online and in physical establishments across the country.

Conclusion

As Rarebird Inc. steps into this new chapter of growth, it looks towards a future where jitterless coffee reshapes consumer expectations and experiences in the beverage industry. With a strategic partner in 43North and a commitment to its new base in Buffalo, the potential for success appears boundless. The coffee scene is primed for disruption, and Rarebird is ready to lead the charge.