#USA #New York #Charity #Tim Hortons #Smile Cookie

Tim Hortons' Smile Cookie Campaign Returns for 2025

Today marks the beginning of Tim Hortons’ much-loved Smile Cookie campaign, running from April 28th to May 4th. This week-long initiative aims to assist local charities and community groups across the U.S. by donating 100% of the proceeds from the sale of every delicious Smile Cookie sold.

The Smile Cookie, a delightful Chocolate Chunk Cookie hand-decorated with a cheerful smiley face, is a favorite among Tim Hortons customers. This year, each cookie sold costs $2 (excluding tax), and all proceeds will be directed towards over 25 local charities chosen by individual Tim Hortons restaurant owners. These selected organizations often include children's hospitals and community groups focusing on youth development, ensuring that each purchase supports meaningful causes within the community.

Last year's campaign saw overwhelming support, with guests raising over $347,000 through Smile Cookie sales alone, further establishing this program as an essential element of community charity work. Since its inception in 1996, the Smile Cookie campaign has raised an impressive total of more than $90 million across both the U.S. and Canada.

Why Smile Cookies?

The concept of the Smile Cookie campaign goes beyond merely selling a cookie. It represents a unique opportunity for customers to contribute positively to their communities while enjoying a delicious treat. With each cookie purchased, customers are not just indulging in a sweet snack but actively participating in a charitable cause.

Supported Organizations

During the campaign, local Tim Hortons restaurant owners select charities that reflect the values and priorities of their community. Examples of supported organizations include:

• - Children’s hospitals: Focusing on health and wellness for young patients.
• - Youth development organizations: Providing support and resources for young people in need.
• - Local community groups: Addressing various social issues and needs within the community.

To discover the specific organizations benefiting from the Smile Cookie sales in your area, visit timhortons.com/smile-cookie.

How to Support the Campaign

Buying a Smile Cookie is simple! Head to your nearest Tim Hortons location between April 28th and May 4th, where you can purchase Smile Cookies to enjoy or share with friends and family. Pre-orders and bulk orders are also welcome if you aim to bring some joy to your workplace or gatherings.

Additionally, you can use the Tim Hortons app for mobile ordering, further enhancing convenience if you're on the go. This not only saves time but also ensures you are part of a greater initiative with each order.

Words from the Heart

Katerina Glyptis, President of Tim Hortons U.S., shares her excitement about the campaign: "Our guests have a special connection with our Chocolate Chunk Cookies, and the Smile Cookie campaign transforms that connection into a force for good in our local communities. Through these cookies, we instigate a spirit of sharing and kindness."

Local charity leaders also expressed their gratitude for Tim Hortons' continued partnership. Exhibiting a shared enthusiasm, Ingrid Todt from The Rainbow Connection commented, “We are thrilled to work with Tim Hortons during this campaign! Each cookie brings joy not only to customers but also to Michigan children in need.”

As we embark on this week of giving, the impact of enjoying a simple cookie goes a long way. Whether you are treating yourself or sharing with others, each Smile Cookie purchased will contribute to brighter futures for many in your community.

Final Thoughts

Join Tim Hortons in this extraordinary effort to impact your community positively. Enjoy a Smile Cookie today and help support the causes that matter most. Visit your local Tim Hortons, grab those cookies, and share the joy of giving back. Together, let’s make a difference, one smile at a time!