#Japan #Tokyo #Palatinose #DM Mitsui #WARABEAT

A Delicious Revolution in Energy Gels: WARABEAT!!

On October 1, 2025, DM Mitsui Sugar Company is set to launch its innovative energy gel, WARABEAT!!, enriched with the next-generation natural carbohydrate Palatinose®. Following a sneak preview on September 12, coinciding with Marathon Day, this groundbreaking product will cater to athletes seeking sustained energy during their training and competitions.

Known for its expertise in sugar production, DM Mitsui embraces the spirit of autumn sports with the release of WARABEAT!!, which is formulated specifically to offer a delicious flavor profile blended with the endurance-boosting property of Palatinose®. For 40 years, DM Mitsui has been perfecting Palatinose®, known for its gradual absorption rate, which is about five times slower than regular sugar while providing the same energy content of 4 kcal per gram. This makes it the perfect source of sustained energy, especially for long-duration activities like marathons.

Traditionally, energy gels have often sacrificed taste for functionality, leaving many runners wanting a more palatable option. However, WARABEAT!! uniquely addresses this demand by offering two delightful flavors: Brown Sugar Warabi Mochi and Yuzu Warabi Mochi. Runners have expressed satisfaction with the taste, as evidenced by a survey conducted with participants from the Tokyo Marathon 2025, where over 90% reported being pleased with the flavor.

Prominent athletes such as professional runner Daichi Kamino, an official ambassador for Palatinose®, endorse WARABEAT!!, highlighting its efficacy during long runs and marathons. Influential runner and coach Takahiro Mitsuka also shared his enthusiasm for the gel, noting that it enhances the joy of running by being both delicious and effective in delivering energy.

Moreover, WARABEAT!! has already garnered acclaim by winning the Gold Award at the Food and Health Award 2025, recognition of its creation that seamlessly blends taste and performance. It has proven to be a game-changer in the energy gel market, setting new standards for both flavor and energy-boosting capabilities.

Product Details: WARABEAT!!

• - Names: WARABEAT!! Brown Sugar Warabi / WARABEAT!! Yuzu Warabi
• - Release Date: October 1, 2025 (limited early release on September 12)
• - Price: 377 JPY (tax included)
• - Packaging: Pouch, 60g
• - Calories: Brown Sugar Warabi 104 kcal, Yuzu Warabi 101 kcal
• - Where to Buy: Available at the official Palatinose® online shop: Palatinose Shop

Unique Features of WARABEAT!! Energy Gel

1. Delicious Flavors: As per runners' feedback, they desired gels that were not overly sweet yet delightful to consume. The Brown Sugar Warabi Mochi flavor offers a subtly sweet taste with the aroma of brown sugar, while the Yuzu variant presents a refreshing and crisp flavor.

2. Sustained Energy Source: Palatinose® is ideal for endurance sports due to its consistent energy delivery that supports prolonged activities like marathons or trail running.

3. Award-Winning Formula: Recognized at the Food and Health Award 2025, WARABEAT!! focuses on reducing excessive sweetness while enhancing flavor, setting it apart in the energy gel landscape.

Upcoming Campaigns and Events

To celebrate the launch of WARABEAT!!, several promotional events will take place this fall, including free sampling at the Shinetsu Five Mountain Trail Running Race, which is one of Japan's largest trail running events. This sampling will happen at the event's aid stations from September 13-15, 2025, distributing 2,500 gels to athletes.

In addition, there will be a collaborative sampling effort with the popular running app Runtrip, scheduled for late September 2025, where 1,000 samples will be provided.

Lastly, a LINE campaign will offer discounts to customers who add Palatinose®’s official account, rewarding them with a coupon for their online shop purchases from September 2-12, 2025.

In summary, WARABEAT!! is more than just an energy gel; it represents the culmination of decades of research combined with a commitment to taste. Expect to see it make a significant impact on the athletic community. DM Mitsui Group continues to support athletes through innovative product development and sponsorship to enhance their performance in sports.