Join the Celebration: Dear Milk Barn Event
Mark your calendars for July 3, 2025, as Meiji Co., Ltd. hosts a unique event at Futako Tamagawa Rise Galleria to celebrate Soft Serve Day. The event, called "Dear Milk Barn," will feature free distributions of the new ice cream made solely from dairy products, called "Dear Milk."
What to Expect at the Event
On this special day, guests can experience the delightful taste reminiscent of soft-serve ice cream, as the event spotlights the exclusive flavors of "Dear Milk." The first 500 visitors will receive a complimentary set featuring "Dear Milk" ice cream along with a special spoon designed to transform the cup ice cream into a soft-serve experience.
From 11:30 AM, pass coupons will be distributed to visitors to ensure a smooth experience. Each individual can receive one coupon, allowing them to enjoy the unique flavors at specified time slots throughout the day. The event area will be adorned with a picturesque farm setting complete with cow decorations, making it an ideal spot for photo opportunities.
Background of Dear Milk
Launched on March 25, 2024, "Dear Milk" stands as Japan's first ice cream made exclusively with dairy products. After two years on the market, the product has received plenty of positive feedback from over 10,000 survey participants, with approximately 30% of those who have tried the ice cream multiple times citing a fondness for the soft-serve-like flavor. The ice cream's design emphasizes pure, simple enjoyment without any unnecessary additives, aligning with the essence of what makes visiting a farm so special.
Event Details
- - Date: Thursday, July 3, 2025
- - Time: 12:00 PM - 7:00 PM (subject to availability)
- - Venue: Futako Tamagawa Rise Galleria
- - Address: 2-21-1 Tamagawa, Setagaya Ward, Tokyo
- - Admission: Free
- - Important Information:
- Limited to the first 500 guests, with each receiving one entry ticket.
- Tickets will cease distribution as supplies run out.
- Guests should arrive five minutes before their allotted times listed on the entry ticket.
- Photos may be taken for use on the official Dear Milk social media account.
- Late arrivals may not receive their allotted ice cream.
- Please refrain from disposing of trash near the venue.
SNS Campaign
To extend the excitement beyond the event day, Meiji also announces an SNS campaign running from July 3 to August 31, 2025. In this campaign, 1,000 lucky followers will receive an original Dear Milk spoon by participating.
How to Join:
1. Follow the official Dear Milk account on X:
@meiji_DearMilk
2. Repost the campaign announcement. Including a photo of yourself enjoying a Dear Milk ice cream increases your chances of winning.
-
Only one entry per person is allowed, and private accounts are excluded from the drawing.
- Make sure you do not unfollow the account until the winners are announced as per the contest rules.
About Dear Milk
"Dear Milk" represents a revolutionary approach to ice cream by exclusively using dairy products sourced from Tokachi, Hokkaido. The typical ice cream formulation includes various ingredients for enhancement, but Dear Milk's philosophy adheres to purity in flavors—leading to the creation of their superb ice cream that embodies rich creaminess and a refreshing finish, showcasing the elegance of simple milk flavors.
Product Information
- - Product Name: Dear Milk (130ml)
- - Suggested Retail Price: 216 yen (including tax)
- - Official Website: Dear Milk Brand Site