Discover the Elegant Collaboration of STUDIO PICONE and UCHINO's Innovative Collection

STUDIO PICONE and UCHINO: A Stylish New Collection for 2025 Spring/Summer

In a remarkable collaboration, UCHINO Co., Ltd., based in Chuo-ku, Tokyo, has partnered with Biki Japan Co., Ltd., headquartered in Chuo-ku, Osaka, to unveil a stunning new line of apparel under the STUDIO PICONE brand. This innovative collection, featuring three unique pieces, showcases the beauty of UCHINO's patented material, “Marshmallow Gauze®,” combined with the artistic flair of STUDIO PICONE. The result is an elegant assortment of designs that adds a special touch to everyday life.

The Essence of Marshmallow Gauze®

UCHINO proudly presents its Marshmallow Gauze®, a 100% cotton fabric created using advanced towel manufacturing techniques. This special material is recognized worldwide, achieved through patents in ten countries. The Marshmallow Gauze® is designed to deliver not only a soft, cottony feel reminiscent of marshmallows but also optimal lightness through its unique three-layer structure, which traps air for added warmth and comfort.

From cozying up in the fabric to enjoying its breathable qualities, the collection is a testament to UCHINO's commitment to providing comfort and quality in everyday wear.

Featured Apparel Items

1. Circle Pattern Cotton Dress

- Price: ¥61,600 (including tax)
- Colors: Black/Beige, Beige/Brown, White/Navy
- Sizes: 38 (9号), 40 (11号)
- Online Store: Link to Dress

This dress features a five-minute sleeve design that covers the arms while ensuring breathability. Equipped with practical side pockets, it balances style with functionality, perfect for a summer day.

2. Circle Pattern Cotton Cardigan

- Price: ¥61,600 (including tax)
- Colors: Black/Beige, Beige/Brown, White/Navy
- Sizes: 38 (9号), 40 (11号)
- Online Store: Link to Cardigan

The cardigan is designed for easy wear, with a longer length that falls gracefully over the hips. Its casual, open style without buttons makes it a go-to piece, ensuring comfort and style in the summer heat.

3. Circle Pattern Cotton Tunic

- Price: ¥39,600 (including tax)
- Colors: Black/Beige, Beige/Brown, White/Navy
- Sizes: 38 (9号), 40 (11号)
- Online Store: Link to Tunic

Boasting a hip-covering length and a stylishly pointed hem, this tunic is designed for a chic silhouette. It features a relaxed and sophisticated design, perfect for staying cool and comfortable during warmer months.

The STUDIO PICONE Aesthetic

STUDIO PICONE is known for its fusion of Italian elegance and playful casual style. The brand's character, created by artist Giuseppe Picone, embodies originality and charm, connecting with audiences worldwide. This collaboration exemplifies STUDIO PICONE's commitment to providing unique and stylish attire that resonates with fashion-conscious individuals.

Official links for further exploration:

UCHINO Co., Ltd. - A Legacy of Comfort

Founded in 1947, UCHINO has built a reputation for producing high-quality products that focus on customer comfort. From family towels to high-quality loungewear, UCHINO has pioneered numerous technologies, often becoming a leader in both the Japanese and global markets. The brand's commitment to sustainability and customer satisfaction remains at the forefront of their mission, striving to enhance well-being through innovative and comfortable fabric solutions.

Explore UCHINO:

In summary, the collaboration between STUDIO PICONE and UCHINO presents a beautiful convergence of comfort, practicality, and style, solidifying its place as a must-have collection for the 2025 spring/summer season. Don’t miss the opportunity to elevate your wardrobe with these exquisite pieces designed for everyday elegance.