Oroweat® Launches 'Get that Bread' Challenge with a Giant Sandwich in NYC

Get ready to chase down some fun, New Yorkers! Oroweat® is taking the streets of NYC by storm to celebrate its national launch and the debut of its exciting new campaign, 'Get that Bread.' The star of this lively activation is none other than the Oroweat® Running Sandwich—a life-sized sandwich making its way around the city, inviting everyone to join in on the chase for rewards and excitement.

A Unique Marathon Experience

The special event is timed perfectly with race weekend, allowing locals and tourists alike to become part of this fun-filled challenge. Participants on the lookout for the Oroweat® Running Sandwich can scan QR codes for a chance to win up to $50,000 in prizes! And if you think that you can just watch from the sidelines, think again! Fans of all ages are encouraged to hit the streets and join the search for this massive, mobile sandwich.

Dylan Efron, a marathon runner and self-proclaimed bread enthusiast, is the face of this exciting chase. With his charm and passion for all things bread, he’s inviting everyone—runners, families, and bread lovers—to join in the festivities. Efron shared, "For more than 90 years, Oroweat has been baking bread with premium, quality ingredients for people who want more from their everyday loaf without sacrificing taste. 'Get that bread' is our way of reminding everyone that loving bread is nothing to apologize for."

How to Join the Fun

The campaign officially kicks off on October 30, with social media teasers revealing clues about the Oroweat® Running Sandwich's whereabouts. Expect sightings as the sandwich travels across key landmarks in New York City! Those able to catch a glimpse of it can snap a photo and follow the clues posted on popular running platform Strava or via Oroweat's social media channels.

But that's not all—the excitement culminates on November 1 at the Oroweat Marathon Market pop-up at High Line Nine from 10 a.m. to 5 p.m. Here, fans can enjoy delicious Oroweat® sandwiches, grab exclusive, customizable swag, and test their luck for another chance to win that enticing $50,000 prize.

A Toast to Continuous Quality

This vibrant campaign coincides with Oroweat's decision to consolidate the beloved Arnold® and Brownberry® brands into one, creating a more recognizable name that fans can trust. According to Leslie Vesper, the senior vice president for marketing at Bimbo USA, "This is much more than a brand consolidation; we’re introducing improved formulas focused on increasing fiber in our Whole Grains products, adding nutrients like vitamin D in our Country Style products, and continuing to clean up recipes in response to consumer needs."

Oroweat's portfolio is not short on variety either! With over 86 SKU offerings, including Whole Grains, Functional Nutrition, and Country Style products, there's something delightful for everyone. The Oroweat® Whole Grains Oatnut bread is made with a delectable blend of oats and hazelnuts, while the Country Style Sourdough boasts a rich and rustic flavor that bread enthusiasts will savor.

With both competitive spirit and enjoyment at the forefront, Oroweat's 'Get that Bread' campaign is sure to add some fun to the marathon and remind your average New Yorker to take joy in their love for bread.

Don’t miss this unique opportunity to incite your inner bread lover. Follow Oroweat on social media, bookmark OroweatGetThatBread.com, and get ready to lace up your shoes for a festive, dynamic experience like no other!

End Note

Before diving into this exciting opportunity, please note that no purchase is necessary. The contest commences on October 30, 2026, and runs until November 1, 2026. It's open to legal residents of the United States aged 18 and over. Be sure to check the official rules at www.OroweatGetThatBread.com as you gear up for the challenge.

Oroweat® continues its commitment to quality while keeping the spirit of fun and community alive throughout this dynamic campaign. With a giant sandwich leading the charge, who wouldn’t want to be a part of this unforgettable experience? Let’s get that bread, New York!