Industry Veteran Robert Hanson Takes on Advisory Role at Game Changer Bourbon
A New Chapter for Game Changer Bourbon: The Impact of Robert Hanson
In an exciting development for the bourbon industry, Game Changer Bourbon LLC has announced the addition of Robert Hanson, a highly regarded veteran executive, to its advisory group. This announcement comes at a crucial time for the company, particularly for its flagship product, Gentleman's Cut, which is produced in collaboration with NBA superstar Stephen Curry.
Hanson brings over three decades of experience to the table, having established himself as a formidable player in brand development and premium beverage strategies. Currently serving as the CEO of The Duckhorn Portfolio and an Operating Partner at Butterfly Equity, his credentials also include previous significant positions at Constellation Brands and Levi's. His expertise is expected to bolster Game Changer Bourbon’s strategic leadership and enhance its growth trajectory.
Game Changer Bourbon has been rapidly expanding its footprint across the U.S. through partnerships, with Southern Glazer Wine & Spirits leading its distribution efforts. Over the past year, the brand has impressively doubled its growth, positioning itself as a competitive force within the bourbon industry. The global expansion plans into key travel retail markets across Asia, Europe, and the Middle East are poised to elevate the brand even further.
The Gentleman's Cut Kentucky Straight Bourbon Whiskey, which has gained significant attention, is a collaborative creation under the joint venture formed by Stephen Curry’s Thirty Ink and Boone County Distilling Company. The bourbon is characterized by its smoothness, crafted through traditional distillation processes and aged for 5-7 years. The thoughtfully curated mashbill features 75% corn, 21% rye, and 4% malted barley, yielding delightful tasting notes of honey, fresh vanilla bean, and rich caramel.
As the bourbon market becomes increasingly competitive, having a seasoned strategist like Bob Hanson onboard signifies Game Changer Bourbon’s commitment to premium positioning and continuous innovation. His track record of leading iconic consumer brands to success is a crucial asset that both the company and its consumers can benefit from.
As Game Changer Bourbon continues to refine its identity and expand its appeal, consumers can look forward to a brand that doesn’t just promise quality but is grounded in strategic growth and strong leadership. To stay updated on the exciting developments from Gentleman's Cut and Game Changer Bourbon, follow them on Instagram at @gentlemanscutbourbon.
In conclusion, Robert Hanson’s appointment heralds a transformative era for Game Changer Bourbon, suggesting that this is only the beginning of an exciting journey for a brand keen on redefining the bourbon experience for enthusiasts and newcomers alike. The company is on the verge of not just making a mark but leaving an indelible imprint in the bourbon world.