New French Bread Launch
2025-11-28 05:23:13

Little Mermaid's New French Bread 'Mizuki' Launches Nationwide on December 1, 2025

Little Mermaid's Exciting New Product Launch



In an innovative move, the renowned bakery brand Little Mermaid, a franchise of Takaki Bakery, is set to unveil its latest creation, French Bread 'Mizuki', nationwide on December 1, 2025. This new French bread highlights the brand's commitment to delivering fresh, high-quality baked goods. The launch will also feature delectable variations, including the Aged Hakata Mentaiko French Bread and the Rich Garlic French Bread, both designed to enhance the consumer's dining experience.

The Essence of 'Mizuki'


The new French bread is specifically crafted using a low-temperature, long fermentation process and direct baking techniques. This meticulous approach results in a crunchy outer crust combined with a soft and moist interior. Thanks to this innovative method, Little Mermaid ensures that fresh, hot bread is available at all its locations, allowing customers to enjoy the delightful taste and texture right out of the oven.

Product Information:


  • - Release Date: December 1, 2025
  • - Product and Pricing:
- Low-Temperature Fermented French Bread 'Mizuki': Retail price 160 yen (tax-inclusive 172 yen)
- Aged Hakata Mentaiko French Bread: Retail price 360 yen (tax-inclusive 388 yen)
- Rich Garlic French Bread: Retail price 290 yen (tax-inclusive 313 yen)
  • - Availability: All Little Mermaid stores

Unique Specifications of 'Mizuki'


Mizuki incorporates a special technique of using high-hydration dough that is fermented at low temperatures for over 12 hours. This not only accentuates the flavors and textures but also guarantees that customers receive the ultimate freshly baked experience.

Commitment to Freshness

Little Mermaid prioritizes the quality of its products by restricting the time between baking and customer delivery. This ensures that every bite of bread served is at its peak flavor and texture. They aim to provide an authentic bakery experience that replicates the joy of baking at home.

The Variations: Aged Hakata Mentaiko & Rich Garlic French Bread


Alongside Mizuki, two enticing variations are being introduced to tantalize the taste buds:
  • - Aged Hakata Mentaiko French Bread: This variant features 168-hour aged mentaiko from Shokutaku no Yamaya, enhanced with yuzu pepper and kelp paste for a refined aftertaste. It is noteworthy that only mentaiko produced within Fukuoka Prefecture can be labeled as such.
  • - Rich Garlic French Bread: This bread brings a burst of flavor, making it the perfect pair with many dishes.

Both versions maintain a careful balance between the bread and the filling, ensuring ease of consumption while maximizing flavor diffusion.

Packaging Innovation for Home Enjoyment


The fresh bread will be housed in specialized bags that are oil-resistant and have a transparent front, allowing customers to see the product. Additionally, the bags will include instructions for reheating to ensure that the bread remains delicious even at home.

About Little Mermaid


Founded in 1972, Little Mermaid has continually strived to provide freshly baked bread to customers nationwide. With a vision to transform the market through freezing techniques developed over a decade, they have introduced a Bake-Off System that spreads the aroma and taste of freshly baked bread throughout various communities, embodying their philosophy of being a 'My One Mile Baker' supporting the daily lives of their customers. Currently, they have around 220 stores across Japan, with a presence in nearly all regions except specific prefectures.

Company Background


Takaki Bakery Co., Ltd. operates the Little Mermaid brand. With a commitment to quality and tradition, the company excels in imparting European craftsmanship to its bakery offerings. Their strategy blends retail support, food business, and franchise operations, all focused on delivering outstanding bakery experiences to partners and consumers alike.

The brand encourages everyone to experience the magic of their new releases as they await the official launch on December 1, 2025. Whether you're a long-time fan or new to the Little Mermaid family, these new french bread options promise to bring delightful flavors to your table.


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Topics Consumer Products & Retail)

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