#Japan #Tokyo #PXC #ADTANK #Ohki Healthcare

PXC Unveils Innovative Offerings at the 2026 OHKI Trade Fair

PXC Corporation, a subsidiary of ADTANK, will be participating in the OHKI Autumn/Winter Proposal Trade Fair on June 16 and 17, 2026, at the Tokyo Distribution Center. This event, hosted by OHKI Healthcare Holdings, will focus on providing retailers, particularly drugstores, with effective solutions for promotional material creation and implementation.

About the Event

PXC and ADTANK will share a booth, aiming to offer optimal support for promotional strategies to retailers. The event serves as a platform where procurement and promotion officers from drugstores and other retailers can engage directly with participating manufacturers for effective discussions. Given the complexity of the current drugstore market, the significance of 'category proposals' has surged, making this trade fair a timely opportunity for PXC and ADTANK to address these challenges through practical solutions.

The Context of Participation

ADTANK has entered into a business partnership with OHKI Healthcare Holdings, which is one of Japan's largest pharmaceutical wholesalers, founded in 1658. Since February 2026, their collaboration has focused on supporting promotional initiatives, from conceptualizing promotional fixtures to utilizing XR and digital marketing strategies. This partnership allows PXC to connect manufacturers with retail channels effectively.

Fair Details

• - Dates: June 16-17, 2026
• - Location: Tokyo Distribution Center (TRC), Exhibition Hall No. 1 (A-D Halls)
• - Exhibitors: Approximately 230 companies
• - Expected Attendees: Around 2,000 (pre-registration required)
• - Target Audience: Procurement and promotion officers from drugstores, supermarkets, and consumer electronics retailers.

Future Prospects

As a member of the ADTANK Group, PXC aims to transcend traditional promotional material production by reinforcing a next-generation marketing support system that leverages AI and digital transformation (DX). By building upon its partnership with OHKI Healthcare, PXC seeks to establish itself as a vital bridge between manufacturers and retailers, accelerating mutual business growth.

About PXC Corporation

Headquartered in Tokyo, PXC Corporation is dedicated to the digital transformation of sales promotion. They manage everything from the planning and production of promotional materials to character goods and e-commerce initiatives, ensuring comprehensive support for clients.

• - Company Name: PXC Corporation
• - Address: 4-19-9 Taito, Taito, Tokyo, 110-0016, Japan
• - Established: 2026
• - Representative: Kenichi Komatsu
• - Business Focus: Digital transformation of sales promotions; related planning, design, production, and operation; character goods; and e-commerce
• - URL: pxc.co.jp

About OHKI Healthcare Holdings

With a mission to create new intermediate distribution in the healthcare industry, OHKI Healthcare focuses on enabling the realization of latent consumer demands through a wide range of product proposals, including OTC pharmaceuticals, health foods, cosmetics, and daily necessities.

• - Company Name: OHKI Healthcare Holdings
• - Address: 1-16-3 Otonashi, Bunkyo, Tokyo, 112-0013, Japan
• - Founded: 1658
• - Representative: Hidemasa Matsui
• - URL: ohki-net.co.jp

About ADTANK Corporation

ADTANK offers integrated advertising resources across both real and digital mediums, providing support for growth and transformation in management, marketing, sales, and digital transformation.

• - Company Name: ADTANK Corporation
• - Address: 4-19-9 Taito, Taito, Tokyo, 110-0016, Japan
• - Founded: 1992
• - CEO: Kenichi Suga
• - URL: adtank.co.jp
• - Key Services: Management consulting, sales promotion, digital marketing, project support, and HR consulting.