Oak Essentials Partners with Ulta Beauty for Nationwide Retail Expansion
In an exciting development for beauty enthusiasts, Oak Essentials, the esteemed California-based clean luxury beauty brand, has announced a groundbreaking partnership with Ulta Beauty. This collaboration marks a significant leap forward for Oak Essentials as it prepares to debut its products in over 250 Ulta Beauty stores nationwide, beginning February 2, 2025. This expansion follows a successful initial foray with a strong online presence at Ulta.com, where the brand garnered impressive engagement from customers.
Lauren Harris, CEO of Oak Essentials, expressed her enthusiasm regarding the partnership: "We couldn't be more thrilled to be partnering with Ulta Beauty on significantly expanding our in-store retail footprint. From our first meeting, it was clear that the Ulta Beauty team really understood the world of Oak Essentials as an extension of the Jenni Kayne lifestyle. Our presence will encompass all our core categories—skin, body, fragrance, and bath—ensuring that customers enjoy our spa-like experience in-store."
Ulta Beauty’s Vice President of Merchandising, Lisa Tamburello, shared her excitement about hosting Oak Essentials: "We're thrilled to bring Oak Essentials into select Ulta Beauty stores, expanding on the incredible response we've seen from guests online. Their consciously-made yet luxurious approach perfectly aligns with our guests' desires for both efficacy and indulgence. We believe in their vision to elevate beauty rituals, something we both strive towards."
The partnership comes hot on the heels of Oak Essentials' impressive growth trajectory over the past three years. Since its founding, the brand has carved out a niche in the skincare and body care sectors, driven by a mission to simplify self-care while emphasizing the importance of quality and aesthetics. For instance, their Moisture Rich Balm has made notable strides in retail; revenue surged from $400K in 2021 to $2.3M in 2023, alongside a plethora of positive customer feedback.
Moreover, Oak Essentials will present its complete collection at Ulta, featuring best-sellers like Ritual Oil and Dew Body Oil. Anticipating this launch, the brand plans to engage customers through immersive spa experiences and hands-on events at the Ulta Beauty locations. Joanne Godard, VP of Sales, highlighted the unique opportunity to connect and engage with Ulta clientele directly, allowing the brand to showcase its full potential beyond online interactions.
To celebrate this monumental occasion, Oak Essentials will initiate pop-up events in select Ulta stores throughout the year. These will include interactive experiences centered on the brand's signature treatments and insights into their product philosophy, enhancing the shopping experience for customers. Furthermore, exclusive product launches at Ulta will keep customers engaged throughout the year.
Founded by lifestyle tastemaker Jenni Kayne, Oak Essentials was conceived with the ambition of integrating spa-inspired skincare into everyday life. Kayne states, "This partnership with Ulta Beauty represents a pivotal moment in realizing that vision on a national scale, ensuring that our botanical-based and results-driven formulas are accessible to consumers everywhere."
With impressive sales growth of 30% in 2024 and innovative product introductions, such as the Cloud Foaming Bath Oil, Oak Essentials is positioned for a promising future within retail. Backed by initial funding from Silas Capital and Unilever Ventures, the brand aims to further enhance its product development and reach.
Oak Essentials' commitment to creating effective skincare solutions while prioritizing sustainability reinforces its market position as a leader in clean beauty. With a strong focus on clean ingredients, recyclable packaging, and meeting rigorous industry standards, Oak Essentials proves to be a responsible choice for the conscious consumer.
The upcoming in-store displays will be thoughtfully designed to enhance the shopping experience, utilizing natural elements to provide a calming environment. Oak Essentials aims to combine an educational approach with enticing product displays, making it easier for customers to explore the diverse range of offerings.
As the partnership progresses, both Oak Essentials and Ulta Beauty are optimistic about the impact this collaboration will have on beauty rituals across America. Shoppers can expect an elevated experience that mirrors the essence of self-care defined by Oak Essentials—all available at their local Ulta Beauty, starting February 2025.
Lauren Harris, CEO of Oak Essentials, expressed her enthusiasm regarding the partnership: "We couldn't be more thrilled to be partnering with Ulta Beauty on significantly expanding our in-store retail footprint. From our first meeting, it was clear that the Ulta Beauty team really understood the world of Oak Essentials as an extension of the Jenni Kayne lifestyle. Our presence will encompass all our core categories—skin, body, fragrance, and bath—ensuring that customers enjoy our spa-like experience in-store."
Ulta Beauty’s Vice President of Merchandising, Lisa Tamburello, shared her excitement about hosting Oak Essentials: "We're thrilled to bring Oak Essentials into select Ulta Beauty stores, expanding on the incredible response we've seen from guests online. Their consciously-made yet luxurious approach perfectly aligns with our guests' desires for both efficacy and indulgence. We believe in their vision to elevate beauty rituals, something we both strive towards."
The partnership comes hot on the heels of Oak Essentials' impressive growth trajectory over the past three years. Since its founding, the brand has carved out a niche in the skincare and body care sectors, driven by a mission to simplify self-care while emphasizing the importance of quality and aesthetics. For instance, their Moisture Rich Balm has made notable strides in retail; revenue surged from $400K in 2021 to $2.3M in 2023, alongside a plethora of positive customer feedback.
Moreover, Oak Essentials will present its complete collection at Ulta, featuring best-sellers like Ritual Oil and Dew Body Oil. Anticipating this launch, the brand plans to engage customers through immersive spa experiences and hands-on events at the Ulta Beauty locations. Joanne Godard, VP of Sales, highlighted the unique opportunity to connect and engage with Ulta clientele directly, allowing the brand to showcase its full potential beyond online interactions.
To celebrate this monumental occasion, Oak Essentials will initiate pop-up events in select Ulta stores throughout the year. These will include interactive experiences centered on the brand's signature treatments and insights into their product philosophy, enhancing the shopping experience for customers. Furthermore, exclusive product launches at Ulta will keep customers engaged throughout the year.
Founded by lifestyle tastemaker Jenni Kayne, Oak Essentials was conceived with the ambition of integrating spa-inspired skincare into everyday life. Kayne states, "This partnership with Ulta Beauty represents a pivotal moment in realizing that vision on a national scale, ensuring that our botanical-based and results-driven formulas are accessible to consumers everywhere."
With impressive sales growth of 30% in 2024 and innovative product introductions, such as the Cloud Foaming Bath Oil, Oak Essentials is positioned for a promising future within retail. Backed by initial funding from Silas Capital and Unilever Ventures, the brand aims to further enhance its product development and reach.
Oak Essentials' commitment to creating effective skincare solutions while prioritizing sustainability reinforces its market position as a leader in clean beauty. With a strong focus on clean ingredients, recyclable packaging, and meeting rigorous industry standards, Oak Essentials proves to be a responsible choice for the conscious consumer.
The upcoming in-store displays will be thoughtfully designed to enhance the shopping experience, utilizing natural elements to provide a calming environment. Oak Essentials aims to combine an educational approach with enticing product displays, making it easier for customers to explore the diverse range of offerings.
As the partnership progresses, both Oak Essentials and Ulta Beauty are optimistic about the impact this collaboration will have on beauty rituals across America. Shoppers can expect an elevated experience that mirrors the essence of self-care defined by Oak Essentials—all available at their local Ulta Beauty, starting February 2025.
Topics Consumer Products & Retail）
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