Samurai Soft's New RPG Package
Samurai Soft, based in Tokyo, Japan, has recently unveiled RNG, the second installment of its Robopackage tailored for the Roblox platform. This development is a significant step towards facilitating easier entry for companies aiming to leverage Roblox's massive user base for brand promotion.
The Booming Roblox Market
Roblox stands as one of the largest metaverse platforms globally, boasting an impressive active user base of 380 million monthly users and 100 million daily users. Interestingly, nearly half of these users are under 13, while 75% are under 18, making the platform especially appealing for brands targeting the younger demographic. As more companies seek connections with this younger generation, promotional activities within Roblox have notably increased.
However, navigating the unique UI/UX, game cycles, and trends specific to Roblox requires in-depth understanding, with few successful case studies emerging domestically. The lack of established knowledge makes it challenging for businesses to gauge the appropriate budget and development timeline, thereby elevating the perceived risks associated with entering this market.
Aiming to Solve Entry Barriers
To address these challenges, Samurai Soft has developed Robopackage, a solution that pre-establishes game bases outlined by the distinctive Roblox gaming experience, allowing companies to easily swap in their characters or brand narratives. This approach aims to achieve three significant benefits:
- - Rapid Game Launch: Games can be published in as little as one month.
- - Cost-Effective Development: Initiating with Robopackage can cost around half compared to developing a new game from scratch.
- - Quality Assurance: Pre-built game experiences aligned with Roblox's unique gameplay ensure that companies can visualize their end product and mitigate quality-related risks.
Introduction of RNG
The latest installment, RNG, packages the ever-popular genre of Random Number Generation, which has gained traction on Roblox over 2023 and 2024, establishing itself as a staple genre by 2025. Games like