Volvo Cars and Sergio Hudson Launch Exclusive Collection Celebrating 70 Years of Style and Innovation

Runway Meets the Road: Volvo Cars and Sergio Hudson Limited-Edition Collection

In a remarkable blend of fashion and automotive innovation, Volvo Cars, in celebration of its 70th anniversary in the United States, has collaborated with the up-and-coming designer Sergio Hudson. This collaboration has given rise to an exclusive collection featuring a tailored car coat and a belt, both inspired by the striking design of the fully electric Volvo EX90.

The Concept Behind the Collection

Sergio Hudson, known for his bold approach to power dressing, draws inspiration from the thoughtful design materials found within the Volvo EX90's cabin. Each luxury piece is meticulously crafted in the United States, reflecting both brands' commitment to quality and forward-thinking design. The collection will be available for consumer purchase starting October 20, 2025.

Design Elements

Each item in the collection is not only stylish but embodies the essence of Scandinavian aesthetics combined with Hudson's unique vision. The car coat is crafted from the same responsibly sourced wool used in the EX90’s seat upholstery, ensuring a premium feel that aligns with both the vehicle's luxury standards and Hudson's signature style. This coat, retailing at $1,895, marries functionality with elegance, allowing for comfortable driving while showcasing a contemporary take on traditional car coats.

Complementing the coat is the Nordico in Dawn belt, priced at $225, which pays homage to Volvo's pioneering three-point seat belt. This belt not only features the same durable textile as the EX90's interior but also includes an embossed co-branded logo, solidifying the collaboration between Hudson and Volvo.

The Capsule Collection

Expanding on the collaboration, Hudson has designed three distinct looks that pair the coat and belt with existing pieces from his fashion line. This versatile capsule collection promotes sustainable fashion by showcasing the items as adaptable wardrobe staples, suitable for various occasions.

1. Casual Luxury: Featuring High Waist Boot Cut Trousers in Lightweight Denim.
2. Signature Suit Mode: Incorporating a Houndstooth Classic Vest with Houndstooth Signature Pants.
3. Afterhours Authority: Combining the collection with a Long Sleeve Paillete Embroidered Mini Dress.

Celebrating Shared Heritage

This partnership is not just a creative endeavor but a celebration of shared roots in South Carolina. Both Hudson, hailing from Ridgeway, and Volvo Cars, with its manufacturing plant in Ridgeville, embody a mutual passion for design excellence and craftsmanship. Hudson’s meticulous attention to detail resonates with Volvo's ethos of thoughtful design, which he experienced firsthand during his visit to the Charleston Plant.

Sergio Hudson remarked, “The intentionality behind every design choice at Volvo was striking. I wanted to capture the same elevated comfort and conscious luxury in my pieces.” This authenticity permeates the collection, making it not just a fashion statement but a tribute to craftsmanship and innovation.

Exclusive Release

The limited-edition car coats and belts from this collection will be available exclusively online for consumers in the U.S., Canada, and the UK starting October 20, 2025. Each item will be made to order, ensuring personalized touches that reflect each shopper's unique style.

In conclusion, this collaboration between Volvo Cars and Sergio Hudson marks not only a milestone celebration but a new chapter in merging luxury fashion with automotive excellence. As Volvo continues to redefine safety and style on the road, this initiative shows that the journey can be just as fashionable as it is functional.