BrandingBusiness and Cireco Revolutionize Material Handling with New Brand Launch
Cireco Brand Launch at ProMat 2025
In a remarkable event this week at the 2025 ProMat show, recognized as a premier destination for the manufacturing and supply chain sectors, BrandingBusiness unveiled the new brand Cireco. This new venture is set to transform the landscape of material handling through a commitment to sustainability and innovative technologies.
Cireco focuses on producing high-quality products utilizing 100% post-consumer recycled plastics, emphasizing the importance of the circular economy. Their offerings are designed to meet the rising global demand for environmentally friendly solutions in various industries, including retail, agriculture, manufacturing, and pharmaceuticals.
Sustainability as a Core Principle
The core values of Cireco align perfectly with the growing emphasis on sustainability within corporate practices. In his remarks, Ryan Rieches, CEO of BrandingBusiness, stated, “Cireco’s commitment to sustainability and their vision for a better solution resonated with us. We aimed to capture this ethos in a compelling brand that speaks to their innovative spirit.” With this positioning, Cireco is set to herald a new era of responsible material handling.
The company aims not only to contribute to ecological preservation but also to redefine performance standards within the industry. With the global pallet market projected to exceed $110 billion by 2030, Cireco is strategically positioned to leverage this shift towards sustainability, offering a range of high-performance recycled plastic pallets that minimize environmental impact while maximizing durability.
Innovation and Design
Cireco showcases its innovative approach through advanced manufacturing technologies, utilizing cutting-edge molding techniques combined with engineered copolymers. This technology allows the creation of durable and environmentally responsible products that stand up to rigorous industry demands. The official brand launch included a comprehensive suite of branding elements, such as a new logo and visual identity, along with a modern website and trade show booth design crafted by BrandingBusiness.
“At Cireco, we are not just creating products; we are setting a new standard in the industry,” explained Jonathan Pulver, Director of Sales Operations at Cireco. “We’re transforming 100% recycled materials into high-performance reusable assets, supporting not just our customers but our planet.” This commitment not only aims to enhance operational efficiency but also actively contributes to lowering the carbon footprint associated with material handling practices.
Going Beyond the Conventional
The unveiling at ProMat provided an ideal platform for introducing Cireco's solutions, highlighting the critical importance of innovation and sustainability in today’s manufacturing landscape. With a focused approach to eco-friendly solutions, Cireco thrives at a time when industries are increasingly pressured to adopt greener practices. The company embodies the spirit of change that is sweeping across the supply chain, merging profitability with sustainability.
About BrandingBusiness
BrandingBusiness has been a leader in B2B branding and strategic development for over 30 years, partnering with numerous growth-oriented disruptors and renowned global companies. Their mission centers on harnessing the inspirational power of branding to create business momentum in a rapidly changing environment. By marrying strategic insight with creative vision, BrandingBusiness envisions futures yet unseen and crafts brands that can bring those visions to life.
They have collaborated with companies such as American Airlines, Cisco, and Hitachi, demonstrating their prowess in advancing brand identities that resonate in today's competitive arena.
Looking Ahead
As Cireco moves forward, it seeks to not just fill a gap in the market but to redefine what material handling looks like through innovative, sustainable practices. The future holds promising possibilities as they aim to expand their product line, ensuring that they not only meet market needs but also lead the charge towards a greener future in manufacturing. For more information about Cireco's sustainable solutions, visit www.cireco.com.
Topics Consumer Products & Retail）
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