#USA #Los Angeles #web performance #Embrace #SpeedCurve

Embrace Expands Its Observability Platform

In a significant move to bolster its user-focused observability offerings, Embrace has announced the acquisition of SpeedCurve, a leader in web performance monitoring. This strategic alliance aims to enhance the user experience by merging SpeedCurve’s expertise in web performance and synthetic testing with Embrace's advanced observability tools. Together, they promise a comprehensive view of the end-user experience, emphasizing the critical link between technical performance and real user satisfaction.

A New Era of Observability

With the ever-growing complexity of digital environments, both Embrace and SpeedCurve recognize the necessity of providing engineers with complete visibility. The integration of SpeedCurve's deep insights into their observability platform allows teams to understand how quick load times and smooth interactions can directly affect user engagement and revenue. Embrace’s platform, powered by OpenTelemetry, offers Real User Monitoring (RUM) across web and mobile, while SpeedCurve brings an array of metrics and resources that demonstrate the impact of web performance on user behavior.

Andrew Tunall, President and Chief Product Officer at Embrace, stated, "The SpeedCurve team has set the standards in web performance and user engagement. Their knowledge and industry recognition are unparalleled. Together, we are empowering companies focused on user experience to produce faster, more reliable services."

Joining Forces for User-Centric Insights

The merger signifies not just a broadened service offering, but a revolutionary transformation in how user experiences are monitored. Traditionally, developers faced challenges in correlating different performance metrics as many backend solutions fell short in providing thorough front-end views. Embrace and SpeedCurve tackle this gap, enabling teams to gather critical insights that bridge the gap between technical metrics and user experiences.

By integrating SpeedCurve’s robust performance capabilities, Embrace enhances its Real User Monitoring (RUM) products while maintaining synergy with existing observability systems utilized by their clients. Major brands such as BBC, Business Insider, Forbes, and The New York Times already rely on this improved observability to support their digital strategies.

The Future of Digital Performance

As businesses today recognize the premium on performance, the necessity for detailed insights into user interactions has never been more critical. Embrace’s acquisition of SpeedCurve represents a commitment to a shared vision—making performance metrics accessible to every engineer. Mark Zeman, the Founder of SpeedCurve, remarked, “For over ten years, we have been at the forefront of enhancing user experience through performance data. The union with Embrace is essential for setting new benchmarks in observability.”

Current clients can expect immediate benefits by gaining access to SpeedCurve’s synthetic monitoring abilities, which will continue to be fully operational. Moreover, users will gain early access to innovative RUM capabilities as the two teams collaborate on future developments.

Preparing for an AI-Driven Future

With the relentless evolution of digital experiences, particularly those influenced by AI, engineers will require advanced tools to navigate this landscape effectively. Embrace and SpeedCurve are at the forefront of this transition, providing users with in-depth insights that correlate machine learning, AI-driven techniques, and a comprehensive understanding of performance data. This partnership is designed to address and resolve the challenging issues that directly affect user experiences on digital platforms.

This acquisition underlines a significant shift in the observability landscape, highlighting how top performance solutions become integral to quality tracking. Investors and market analysts are optimistic about this collaboration, viewing it as the natural evolution of the observability category.

As the digital marketplace continues to expand and evolve, Embrace’s commitment remains unwavering—ensuring that every engineer can manage performance, enhance user experiences, and drive business outcomes scientifically and strategically. To explore how this acquisition will shape the future of observability, tune into the virtual fireside chat scheduled for December 9, 2025, featuring leaders from both Embrace and SpeedCurve.