#USA #Kissimmee #DOOH #ABCS Insights #Screenverse

ABCS Insights and Screenverse Join Forces for Better DOOH Advertising

ABCS Insights, known for its expertise in advertising analytics, has made a significant stride by becoming the primary measurement partner for Screenverse, a leader in the digital out-of-home (DOOH) advertising space. This partnership aims to refine the way advertisers measure the effectiveness of their out-of-home campaigns, an increasingly vital aspect of today’s advertising strategies.

Founded in 2020 and operating from Kissimmee, Florida, ABCS Insights has quickly established itself as a crucial player in the advertising effectiveness sector. The company's goal is to gauge real-world impacts of advertising through measurable analytics, offering solutions to various stakeholders including media publishers and ad agencies. By joining forces with Screenverse, ABCS will leverage its innovative approach to provide comprehensive reporting on campaign performance, guiding brands in understanding how effectively their advertising drives consumer actions at multiple levels.

Enhanced Measurement Capabilities

ABCS Insights will focus on offering full-funnel campaign validation for Screenverse, which has seamlessly connected advertisers with a network of over 100,000 digital screens spread across 210 markets. The aim is to evaluate brand impact, consumer consideration, and actual sales lift as a result of exposure to advertisements displayed on these screens, thus optimizing each stage of the campaign.

One of the essential components of this collaboration is the advanced data-driven approach ABCS Insights will utilize. By incorporating a unique set of datasets that include a 23 million-household receipt panel, 20 million-member survey panel, and location data from 70 million individuals, the company will achieve unmatched precision in measuring consumer interactions with ad placements. Crucially, this method respects consumer privacy while providing substantial insights into consumer behavior and decision-making processes.

CEO Jerome Shimizu stated, "We are enthused to work alongside Screenverse in delivering a robust measurement solution that aligns perfectly with their extensive digital advertising network. With such comprehensive measurement, advertisers can derive actionable insights at every consumer journey stage and optimize their campaigns accordingly."

On the flip side, Montana Accavallo, SVP of Programmatic and Client Strategy at Screenverse, expressed enthusiasm for the partnership, highlighting ABCS Insights’ flexibility and expertise in navigating the complexities of modern advertising measurement. "In an era where marketers are prioritizing return on investment (ROI), this collaboration emphasizes that precise measurement is critical to unlocking DOOH's full potential within the broader advertising mix," she remarked.

The Significance of Their Collaboration

The collaboration between ABCS Insights and Screenverse signifies a shift in the landscape of DOOH advertising. As the medium continues to evolve, integrating digital elements into traditional out-of-home placements, the need for reliable measurement and effectiveness tracking becomes paramount. This partnership places both companies in a competitive advantage, catering to brands eager to maximize their advertising effectiveness through data-driven strategies.

As a testament to its rapid growth and impact, ABCS Insights recently secured a position on the Inc. 5000 list of America's fastest-growing private companies, ranking 59th overall and 3rd in the Advertising, Marketing, and Public Relations sector. Claims such accolades only intensify the urgency for companies seeking trustworthy and independent advertising measurement solutions.

The fusion of technology and advertising through partnerships like this is setting a new standard for media accountability and performance metrics. As ABCS Insights continues to innovate within this measurement sector, the insights produced will enable advertisers to make informed decisions that will enhance their overall media strategies.

In conclusion, the partnership between ABCS Insights and Screenverse is more than a mere collaboration; it is a forward-looking approach that addresses the current demands and future challenges of the digital advertising landscape. For businesses invested in maximizing their advertising performance, keeping an eye on how this partnership unfolds could yield valuable lessons and strategies for the evolving world of advertising analytics.