Hisense Dominates the Global Large-Screen TV Market with Innovative RGB-MiniLED Ahead of IFA 2025

Hisense's Rise in the Large-Screen TV Market



In recent years, Hisense has firmly established itself as a dominant player in the global large-screen television market. According to new reports from Omdia, Hisense achieved significant milestones in the first half of 2025. The brand secured the number one position in worldwide shipments of televisions measuring 100 inches and larger, capturing an astounding 58.0% share of the global market. This impressive achievement highlights not only the brand's commitment to innovation but also the effectiveness of its long-term strategies in large-screen technology development.

Pioneering RGB-MiniLED Technology



As the television industry shifts towards more advanced technologies, Hisense is set to redefine viewer experiences with its next-generation RGB-MiniLED technology. This groundbreaking advancement is rooted in years of research and development, allowing Hisense to offer televisions that render purer colors, high brightness levels, and precise contrast. Achieving 100% coverage of the BT.2020 color gamut, these new models promise lifelike images that engage the audience emotionally and visually.

Hisense is also recognized as the original creator of RGB-MiniLED technology, further solidifying its status as an industry leader. The brand's recent unveiling of the world's largest RGB-MiniLED TV, measuring 116 inches, is a testament to its relentless pursuit of excellence. This massive display offers an immersive cinematic experience, elevating the concept of home entertainment to unprecedented heights.

Showcasing Innovations at IFA 2025



Upcoming at the IFA 2025, Hisense will host a much-anticipated media event on September 5th, held at the IFA Innovation Stage in City Cube Berlin. The theme, "Own the Moment," encapsulates Hisense’s mission as they introduce their latest breakthroughs in display technology and AI-enhanced home appliances. This event is poised to share a comprehensive vision for the future of integrated and intelligent living spaces.

Additionally, attendees at IFA can explore Hisense's extensive portfolio, featuring premium visual products and smart home solutions, from September 5 to 9 at Messe Berlin, Hall 23a. Opening its doors daily from 9:30 a.m. to 6 p.m., Hisense anticipates inspiring audiences to discover and embrace new possibilities in home technology.

Legacy and Future of Hisense



Founded in 1969, Hisense has made significant strides in the consumer electronics and home appliances segments, currently operating in over 160 countries. With a focus on high-quality multimedia products and innovative IT solutions, Hisense has consistently positioned itself as an industry pioneer. As of H1 2025, it has been recognized as the global leader in the 100-inch-and-over TV category according to Omdia's data.

Moreover, Hisense has recently become the first official partner of the FIFA Club World Cup 2025™, demonstrating its strategic vision to connect with consumers worldwide through sports marketing. This latest international partnership aligns with their brand ethos, further leveraging the global enthusiasm for sports to engage audiences on a deeper level.

In summary, Hisense's ongoing commitment to innovation in display technology not only molds the future of home entertainment but also instills a sense of excitement as they continue to lead the market. With revolutionary products like RGB-MiniLED televisions and a holistic approach to intelligent living, Hisense is vibrantly poised to make significant impacts in the realm of consumer electronics.

Topics Consumer Technology)

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